Following his appearance at a Sotheby’s sports memorabilia auction in Harlem, Tom Brady has now teamed up with the 280-year-old company to release his personal watch collection.
And the NFL legend isn’t selling a Casio timepiece with a calculator on it.
“The GOAT Collection: Watches and Treasures from Tom Brady” includes lots ranging in estimated value from $12,000 to the $800,000 Audemars Piguet piece he wore to his Comedy Central roast.
“I have been so lucky to have had such an amazing journey in my career, and these watches and collectibles truly capture those unforgettable moments and all the hard work behind them,” a statement from Brady said. “I am thrilled to give fans and collectors the opportunity to own and cherish these special pieces from my journey, just as I have.”
Whether Brady is genuinely excited to share his watch collection with investors is certainly up for debate. This also applies to the estimated value of the entire collection, which Forbes estimates at $11 million.
Tom Brady’s Audemars Piguet (right) had an estimated value of a whopping $800,000
Tom Brady’s wristband (pictured) from Super Bowl LI will also be auctioned
What’s more certain is Brady’s ability to attract collectors. Last week, the seven-time Super Bowl champion attended Fanatics and Sotheby’s ‘Holy Grails’ auction in Harlem, where $7 million worth of memorabilia was sold.
Even Patriots owner Robert Kraft got in on the action, paying $120,000 for a Brady rookie card.
In addition to the watches, other key Brady merchandise will also be available for purchase.
There is a game-worn 2021-22 Tampa Bay Buccaneers helmet valued at about $100,000, as well as his last college game jersey from Michigan, which Sotheby’s pins from $300,000 to $500,000.
There’s also Brady’s Super Bowl LI play-calling wristband, which he wore during the Patriots’ historic comeback from a 28-3 deficit. The piece contains the approximately 100 plays from which Brady had to choose in the huddle.
“Just as he has mastered the language of football, he has dedicated himself to understanding the intricacies of watchmaking and in recent years has curated a range of beautiful, world-class timepieces that reflect his deep passion for collecting,” said Richard Lopez, senior luxury specialist at Sotheby’s. watches, a statement said.