Titan’s SKINN Expands Fragrance Range; Launches Affordable Product Line
Manish Gupta, CEO, Fragrances & Accessories Division, Titan Company
SKINN, the fragrance division of Titan, has announced the launch of its latest ‘affordable’ fragrance line — 24Seven. The company said it would also launch a new range of Fastrack fragrances. With these launches, SKINN hopes to reach around 2.5 million customers by the end of FY25. Manish Gupta, CEO, Fragrances and Accessories Division, Titan Company Ltd, said, “With the combination of premium quality, affordable pricing and versatile fragrance options, we aim to make premium fragrances accessible to a wider, younger audience without compromising on quality. Our focus is on pan-India markets as we have seen strong demand for affordable premium products.”
With the theme “Make the ordinary special and the everyday magical”, SKINN 24Seven introduces a range of Eau De Parfums (perfumes with soft water and a fragrance oil concentration of approximately 15 percent).
According to market reports, the Indian perfume and deodorant market is estimated to be worth around Rs 10,000 crore, of which perfumes account for Rs 4,500 crore and deodorants for Rs 5,500 crore. The organised perfume category is estimated to be worth around Rs 2,500 crore.
The SKINN 24Seven line offers variants such as Aqua, Woody, Floral, Caramel and Amber. Each fragrance is priced at Rs 1,745 and comes in a 100-milliliter bottle. These will be available for purchase from the first week of October on SKINN’s official website and other third-party e-commerce sites.
The upcoming perfumes are a blend of different notes and each scent is designed to last for six to eight hours.
Gupta told Business Standard that apart from the 24Seven line, it will also launch a new collection of Fastrack fragrances. The men’s line will include Night Out, Ease and Rush, while the women’s collection will include Girl Boss, Lush and Wander. All of them will be priced at Rs 845.
On other direct-to-consumer (D2C) fragrance brands such as Park Avenue, Secret, Yardley and others, Gupta said: “We are not too worried about competition. We are worried about our customers and we want to continue to offer them our products and a reason to upgrade. The market has enough room for everyone to grow multiple times in the future.”
SKINN is exploring the use of artificial intelligence (AI) and machine learning (ML) to enhance its offering, although this is still in an ‘exploratory phase’.
Gupta said that as part of the emerging business category, SKINN is planning to restart the kiosk service, with a target of having 10 active kiosks in cities like Chennai, Kolkata, Pune, Ahmedabad and Mumbai by mid-November. Currently, kiosks are operational in Kolkata and Dehradun.
First publication: Sep 26, 2024 | 12:26 PM IST