Tips And Inspirations For Custom Cosmetic Packaging For Small Business
Do you see fashion enthusiasts saying I need to buy that blush tomorrow? NEVER! You just need to convince them your cosmetic product will bring the glow they desire. It will happen only when your cosmetic items break through the clutter from the retail shelf because of vibrant cosmetic packaging and engage the customers as “This is the nail polish or lipstick you are looking for.”
When you position your products like this, your cosmetic business, whether small or large, will flourish effectively.
8 Professional Tips For Custom Cosmetic Packaging For Small Business
For your help, we gathered amazing guidelines and inspirations for custom cosmetic packaging for small businesses that work wonders when implemented correctly.
Identify Your Audience
The demography of the audience, including age, gender, locality, and interests, will assist you in figuring out which cosmetic packaging will be appreciated by your customers. To create relevancy, you can highlight their pain points, goals, and desires in your packaging.
If your customers have high purchasing power and prefer quality, you must opt for rigid boxes for your cosmetic items. After all, it will give them an idea that what they are buying is not ordinary. The same thing goes for the palette! For women, you must prefer shades of pink or purple. For men, you might like to stay limited to black, gray, or white/silver.
Showcase Your Brand Personality
Brand personality is all about expressing your core values and tone of message through a certain visual identity. You need to draw a thin line between other brands’ voices on cosmetic packaging so your customers can immediately recognize you when finding your products on the retail shelves.
One must portray their brand, whether classic or simple, luxurious or accessible, through the right selections of designs and imagery on the packaging boxes.
Include Striking Ideas to Exhibit Recent Trends
The cosmetic industry adopts new trends open-heartedly. Customers also like to go with the flow when it comes to innovation and modification in traditional style.
Customization in cosmetic packaging makes it easy to vocalize the desires of buyers while being entirely trendy. You can opt for intricate drawings or bring a feminine touch with floral images when your audience is women. Moreover, you can either cover the entire custom cosmetic boxes with tempting patterns to be bold or leave white spaces to showcase the subtle beauty of your valuable products.
Simplicity as Key to Brilliance!
Minimalism is every green packaging trend that you can use to guide your customers on what is essential in your product packaging. You just stick with your brand or product name and print them on cosmetic boxes. When your customers see a plethora of designs with vibrant shades, the only packaging with simple yet exotic and quality packaging will catch their attention effortlessly.
Minimalism is a top pick for businesses; even luxury brands like Tiffany have one color, Tiffany Blue, to sell their products. For small cosmetic businesses, it will go fantastic because you will be modish and economical simultaneously.
Use Scented Packaging
The scent is a decisive way to control the customers’ senses. You can choose the best fragrance for your custom cosmetic boxes that complements the nature of your product. It will provide a sensory experience to the buyers when they pass by or pick up your product from the retail store. Notable brands like Unilever and McDonald’s also use scented packaging to attract more customers or entice them to buy their products more.
Add Haptic Appeal with Hot Gold Stamping
Finishing and add-ons in cosmetic packaging for small businesses create a specific texture and functionalities. Talk about hot gold stamping; a little gold will never cost you a fortune! You can produce a posh and royal vibe with your packaging by adding an extra layer of gold foil to the entire box. Oh, you can also just limit it to your brand name with the combination of embossing and debossing. It will be enough to give a sparkle to your product packaging!
Go Sustainable
Sustainability is not just a trend anymore; it has become the core element of customers’ purchasing decisions. Custom cosmetic boxes are curated from biodegradable materials like corrugated boxes, cardboard, and kraft. At the end of the life cycle, they dissociate into fundamental particles that are not harmful to the environment. Using these boxes is like a win-win situation for everyone as brands get sales, customers get products, and the environment stays clean.
Never Compromise On Durability!
If your cosmetic products are fragile and made of glass, like perfume, use durable cosmetic boxes with inserts for them. You can also introduce packing fillers in cosmetic boxes like bubble wrap, foam, or air pillows so they deal with any possible mishaps that could occur during the transit process. Moreover, brands can adjust the thickness of these boxes, whichever is suitable for the nature of your product.
Conclusion
Do you have a small business? Then, you might need to be prudent when allocating a budget for everything, including cosmetic product packaging! The best practice is to begin the packaging process by analyzing your customers’ interests and aligning your boxes with your brand personality by printing your logo, name, and messages. To differentiate your box, select laminations and add-ons to boost the integrity of your cosmetic packaging.
Contact Half Price Packaging for the best cosmetic packaging you envisioned for your brand. Our packaging experts manufacture durable packaging with your preferred thickness, material, box style, and colors. From printing company details to your artwork, adding embellishments to protective laminations – we do it all!