Hundreds of shoppers have noticed an easy-to-miss detail on the Chemist Warehouse logo, claiming it “changes everything.”
The Australian pharmacy chain is known for its low prices and distinctive yellow, white, blue and red branding.
However, what many don’t see is the little “is this?” written before the recognizable phrase ‘Australia’s cheapest pharmacy’ on the side of the building.
Resurfaced images of the stores show the fine print in full detail, after being posted to Reddit and Facebook.
The ‘sneaky’ signage surprised customers, with countless customers admitting they had never noticed it before.’
Hundreds of shoppers have noticed an easy-to-miss detail on the Chemist Warehouse logo – claiming it ‘changes everything’
However, what many don’t see is the little “is this?” written before the recognizable phrase ‘Australia’s cheapest pharmacy’ on the side of the building
‘I can’t believe that! Never noticed,” wrote another.
“It took me a good two minutes to figure out what was wrong with that sign,” said one.
The conversation goes back to a Reddit thread where a customer interprets how they think the marketing decision was made.
Lawyer: ‘Guys, technically we can’t call ourselves Australia’s cheapest because we really aren’t. Any idea?’ Marketing man: ‘Okay! I got it…’ the customers said.
Others joked about the importance of always checking the “fine print.”
“I drove past it today and had a chuckle at the tagline and disclaimer,” said another.
Daily Mail Australia has contacted Chemist Warehouse for comment.
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