Adobe and TikTok have launched a “first of its kind” integration, adding the video hosting app’s Creative Assistant to social media design tool Adobe Express.
For businesses and content creators eager to enter the massive platform, it can be a bit overwhelming – or even discouraging to see little results from short-form video content. The Adobe-TikTok team aims to simplify the rapid production of video content, with a professional look that matches even the best video editing apps, with data and performance analytics, tips and TikTok templates, all accessible within Express.
Previously only available through TikTok’s Creative Center, the AI assistant promises to work with brands to create organic and paid creative content across the platform.
What can content creators expect?
Content creation has never been more important – with HubSpot reporting more than half of all consumers watch videos to learn more about a product brand, and an estimated 91% of companies use the medium as a marketing tool.
That makes platforms like TikTok extremely powerful – and that’s where the new Adobe Express integration comes into play.
To help businesses and creators succeed on what has quickly become an essential social media platform, the Creative Assistant can provide tips, trends, and advice on best practices. Users can now also gain insight into high-performing ads and hashtags in the app, with data directly from the TikTok Creative Center.
As one of the best graphic design software for social media asset production, Adobe Express already offers video templates for TikTok, allowing designers and editors to create, schedule, and publish on the platform. Now, however, the Creative Assistant will enable even greater online collaboration and streamlining of workflows, with AI able to create and edit scripts and add suggestions to make video stand out.
Intriguingly, the official announcement stated: “From Adobe Express, creators will have access to thousands of professionally designed templates, Adobe Stock video clips, audio, stickers, and an Adobe Express TikTok video maker.” Could we one day see the first TikTok integrations coming to the likes of Rush and Premiere Pro?