Tiger Woods and Rory McIlroy’s futuristic, tech-infused Tomorrow’s Golf League is set to revolutionise golf
The newest chapter in professional golf will take place tomorrow in a 250,000-square-foot building in Palm Beach, Florida. This is where golf goes indoors and primetime.
On the “tech-infused” stage of SoFi Center, a new attempt to revive a declining, civil war-torn sport begins. This is Tomorrow’s Golf League and it promises to be the future of golf.
A year later than planned, TGL will finally make its debut on Tuesday when Matt Fitzpatrick, Rickie Fowler and Xander Schauffele take on Ludvig Aberg, Wyndham Clark and Shane Lowry.
But the latest venture to revolutionize the world of golf presents an unholy sight for the traditional buttoned-up country clubber. Yet that could well be the key to success.
Instead of rolling fairways and manicured greens, 24 of the PGA Tour’s best will land on a screen 65 feet wide and 55 feet high.
Spectators do not have to come en masse along the fairways. Instead, they get a $160 front-row view of the 1,500-seat venue.
Tomorrow’s Golf League (TGL) will make its debut on January 7 in Palm Beach, Florida
The tech-infused venture is the brainchild of Rory McIlroy and Tiger Woods’ company
TGL has promised to appeal to both new audiences and existing fans with its innovation
An array of gadgets and screens will illuminate the arena like Times Square, transforming it into a spectacle that Billy Horschel has compared to the London Stadium, home of his beloved West Ham.
From the first glimpse of TGL, the concept seems so antithetical to golf’s tradition that it’s easy to forget that it’s the dream of the biggest names in professional golf: Tiger Woods and Rory McIlroy.
Created by Woods and McIlroy’s TMRW Sports Company, TGL has promised to appeal to new audiences and traditionalists alike, offering a unique way to see some of golf’s stars.
Backed by a star-studded fleet of investors including Serena Williams, NBA star Steph Curry and Liverpool chiefs Fenway Sports Group, the six teams – Atlanta Drive, New York, Los Angeles, The Bay, Boston Common and Jupiter Links – will compete in fast-paced, two-hour, three-on-three matches.
Professionals including Collin Morikawa, Tommy Fleetwood and Justin Thomas alongside Woods and McIlroy will be put to the test in a distinctive mix of virtual golf and reality, with three of the four-man teams competing against each other over 15 holes.
They shoot from grass or sand spots, the same as those at Augusta National, to the simulator screen that records their distance and position.
After reaching the green zone, they switch to the short game area. The green is about the size of four basketball courts and spins like a turntable to change the slope and angles so no two holes are the same.
Each hole is worth one point and the 15 team matches will culminate in a best-of-three SoFi Cup final – and $21 million in prize money – on March 24 and 25.
24 of the PGA Tour’s best take to a 65-foot-wide, 55-foot-tall screen at the SoFi Center
They shoot from grass or sand, the same as Augusta National, into the simulator
State-of-the-art innovation, power brokers and major champions can dazzle fans at first. But that doesn’t answer the burning question: will it work?
TGL’s top honchos have made their goal clear. Woods, who will headline Jupiter Links, revealed at the PNC Championship in December that the aim is to attract the younger generation.
Well, according to Horschel, that goal lies with the players.
“If the players don’t entertain, engage and talk, it won’t be successful,” Horschel of Atlanta Drive said at TGL’s Media Day. ‘We have to be entertainers. We have to move away from what we are inside the ropes of the PGA Tour and we have to be different. We have to show more of ourselves.’
Each player wears a microphone, providing insight into interactions, strategies and emotions that a PGA Tour tournament cannot provide.
Electronic boards on either side of the simulator feature scores, distances and, most revolutionary, a shot clock.
Players have just 40 seconds to consult with their teammates and play their shots, providing the simplest solution to golf’s most annoying complaint: slow play. Patrick Cantlay, take note.
“The world of sports and entertainment is constantly exploring new avenues to appeal to not only your existing audience, but also new ones,” Drew McCarthy, a partnerships and marketing manager with experience in sports, told Mail Sport.
The professionals then move to the short game area to finish the holes
The green is about the size of four basketball courts and rotates to change the slopes and angles
‘Especially with TGL, they take a concept that normally takes up a lot of time and space and turn it into an accessible spectacle that takes place in an arena.’
Horschel and Clark hope the arena can emulate the atmosphere of an NFL or NBA game.
“If this is a country club, we’re failing,” Horschel insisted. ‘I want it to be exciting. I want the fans to be involved. I want them to choose one team or the other. We’re going to make music.’
At first it sounds like the roster of schtick LIV Golf has been consistently spit out, but TGL could already be finding success where the Rebel circuit has failed.
TGL launches with a base of partnerships under its belt, the big names have signed up and, crucially, TV deals on both sides of the Atlantic – Sky Sports in the UK and ESPN in the US – are in place.
The elimination of slow play combined with unique access to some of the world’s fan favorites makes for a fast-paced, primetime showdown. It’s a TV show, not just a round of golf.
Fans no longer have to watch hours of broadcasts. They no longer have to race their fellow customers for a fleeting glimpse of Woods or McIlroy. They get uninterrupted, front-row access to their favorite pros and their insider commentary.
Billy Horschel, who will play for Atlanta Drive, insisted the players needed to entertain
Wyndham Clark said he hopes SoFi Center can recreate the atmosphere of an NBA arena
‘The challenge with golf is that people are further away, but this is very intimate. People are going to see our personalities,” Clark said.
The most important thing is that it is a completely new concept. LIV may have pushed the boat out with his shorts and shotgun, but he hasn’t dared to stray from the orthodox 18-hole rounds. Cutting the PGA Tour from four to three can’t exactly be considered revolutionary.
TGL has the potential to put a fresh, innovative spin on a game that existing golf fans already know and love, as well as an opportunity to rebrand it into the 21st century and repackage it as an energetic, engaging sport that a new target group could use. be open to.
With TGL, no one knows exactly what to expect. Not even the pros. But it’s the unknown that gives TGL the most promise for now.