Ticket scalpers dealt a blow as Taylor Swift’s Eras Tour given major event status in Victoria

Scalpers hoping to make a significant profit on tickets to Taylor Swift’s 2024 The Eras Tour in Australia have been dealt a major blow.

On Tuesday, Major Events Secretary Steve Dimopoulos declared major event status for the American pop star’s February performances at the MCG.

That means anyone who sells tickets for more than 10 percent of face value for the shows in Victoria will face hefty fines.

Those who break the law risk fines ranging from $925 to as much as $555,000.

“By protecting our major events from ticket buyers, we ensure fans have the best possible chance of seeing their music idols,” Dimopoulos said in a statement.

“Our message to ticket buyers is clear: Don’t sell Taylor Swift tickets at high prices or you’ll be fined.”

It comes after tickets for the performances became available on resale sites, reaching a whopping $5890 each.

The website Viagogo had seats for the Sydney and Melbourne shows for up to $2,700 each on Monday.

A search for available tickets for the American pop star’s performances at the MCG in Melbourne can be found for $2459 and $2718.

Tickets for the Sydney dates at the Accor Arena are available for between $1979 and $2212.

Tickets for Taylor Swift’s 2024 The Eras Tour in Australia are already available through sales sites

Base tickets for Taylor Swift’s shows went on pre-sale Monday from official sellers for between $80 and $380 — and have already sold out.

The VIP packages came in at between $350 and $1,249 and include merchandise such as tote bags and posters, and also sold out in yesterday’s pre-sale.

It is illegal to resell event tickets for profit in NSW, and in Victoria it is an offense to resell event tickets for more than 10 percent over face value.

The Australian Federal Court ruled in 2019 that Viagogo had violated Australian consumer law on multiple counts related to misleading the public in reselling tickets.

Frontier Touring advises fans to purchase tickets through authorized sellers.

The website Viagogo has seats for the Sydney and Melbourne shows for as much as $2700 each. A search for available tickets for the American pop star’s performances at the Melbourne MCG can be found for $2459 and $2718

Tickets for the Sydney dates at the Accor Arena are available for between $1979 and $2212

“We cannot guarantee ticket purchases made by any means other than through the official ticket offices listed on the Frontier website,” they said in a statement.

Presale for the American Express VIP package began on Monday, June 26 at 10am for the Sydney dates and 2pm for Melbourne, with two VIP packages available: It’s Been a Long Time Coming + Karma is My Boyfriend.

Presale for Frontier members for its Aussie shows begins Wednesday, June 28 at 10am with tickets and VIP packages available.

Demand for tickets to the American pop star’s shows is expected to be unprecedented and presale allocations are expected to sell out.

Tickets are only available for access through the Ticketek app, which must be downloaded with the latest version before the shows.

All of Taylor’s shows in Australia are for all ages, but fans under the age of 15 must be accompanied by a parent or legal guardian.

Base tickets for Taylor Swift’s shows went on pre-sale Monday from official sellers for between $80 and $380 — and have already sold out

Taylor announced last Wednesday that she will be bringing her Eras Tour to Sydney and Melbourne in February 2024.

The concerts are the first time the Love Story hitmaker, 33, has performed in Australia since 2018.

The Pennsylvania native will perform five concerts in Australia in February, two in Melbourne and three in Sydney.

The Victorian shows will take place at the Melbourne Cricket Ground on February 16 and 17.

Swift will then fly to Sydney to perform three consecutive nights at Accor Stadium on February 23, 24 and 25.

General tickets go on sale Friday, June 30, with Sydney kicking off at 10am local time and Melbourne going on sale at 2pm.

Frontier Touring advises fans to purchase tickets through authorized sellers

Swift’s show offers a variety of different ticket options to suit all types of needs and budgets.

Fans will have to spend between $79.90 and $379.90 to see the Fearless star live in concert.

Plus, VIP packages start from $349.90 and go up to a whopping $1249.90 for the It’s Been A Long Time Coming Bundle.

This package includes one Reserved Floor A ticket, four Taylor Swift prints, a tote bag, merchandise, souvenirs, and a VIP Tour laminate/matching lanyard.

Swift’s acclaimed Eras Tour is fast becoming one of the highest-grossing concert tours of all time, already earning more than $1 billion.

The iconic singer performs a set list of 44 songs over three hours, consisting of both new and old hits.

“We cannot guarantee ticket purchases made by any means other than through the official ticket offices listed on the Frontier website,” they said in a statement.