This startup wants to use generative AI to write your marketing copy
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Typeface, a generative AI startup, has received funding to make its dream come true AI-written content tuned to the voice of a company a reality.
Per TechCrunch (opens in new tab)Founded by former Adobe CTO Abhay Parasnis, the company has secured $65 million in venture capital from four major companies, including Google Ventures and M12, Microsoft’s venture capital fund.
As with recent consumer-friendly AI developments such as Bing’s integration of OpenAI’s ChatGPT (opens in new tab) the idea is that users can enter a rough prompt for a piece of content. The main difference is that while ChatGPT will often run out of content within a paragraph or two, Typeface will return a whole chunk with the appropriate images wrapped around it.
AI comes to PR
“We provide a generative AI application that enables companies to develop personalized content,” said Parasnis. “CEOs, CMOs, heads of digital and VPs, and directors of creative are all demonstrating a growing demand for combining generative AI platforms with hyper-refined AI content to improve the future of content workflows.”
Parasnis claims that the company has customers in the marketing, advertising, sales, HR and customer support industries.
Meanwhile, TechCrunch notes that in recent months, agencies working with Heinz, Martini & Rossi, and Patrón have launched ad content using images generated with text-to-image systems such as Half way through the journey (opens in new tab) and OpenAIs DALL E (opens in new tab). Even Nestlé has turned to enslaving computers instead of children (opens in new tab).
Businesses around the world are trying to get AI to do their bidding to produce text, image, and video content, and even do their jobs email advertising.
A recent report (opens in new tab) by business data insights company Statista suggests that 87% of companies currently using AI are using or considering using AI to power their email marketing and newsletters.
PR firms getting interested in AI writers (and using nonsensical buzzwords to justify it) was inevitable – why bother paying or dealing with annoying human copywriters, when a robot can do it for you? Pay that too little, while you’re at it.
If you also want to contribute to the downfall of civilization, Typeface currently has one open waiting list (opens in new tab)albeit with no set launch date.