The Tig 2.0: Meghan launches long-awaited lifestyle and cooking brand ‘American Riviera Orchard’ to coincide with new Netflix show where duchess will be ‘making and selling products such as jams’ – as insiders say book deal and blog are on the horizon

Meghan Markle has launched luxury lifestyle brand American Riviera Orchard with a glitzy Instagram video.

The Duchess cooks in a beautiful, rustic kitchen, while a woman’s hands arrange pink and white flowers.

Her new project is said to have been in the works for over a year – and “includes all the things that are close to her heart.”

The flash company coincides with the launch of a new cooking show with Meghan for Netflix, where she will make and sell her own products.

It will lead to a book and blog in addition to her cooking shows.

An insider told the Daily Mail: ‘It’s a lifestyle and cooking brand called American Riviera Orchard.

Meghan’s new project is said to have been in the works for more than a year – and includes ‘all the things that are close to her heart’

The plush video is accompanied by a series of nine cryptic Instagram posts, which alongside the name form the brand’s logo: ‘American Riviera Orchard Montecito’

The brand will work as an extension of its former lifestyle blog The Tig, an insider told Page Six Style

The video begins with a faded video of a woman arranging white and pink pastel flowers

It then fades away to reveal Meghan cooking in a beautiful kitchen, with copper pans hanging above her head as she waves

The video continues with an image of a woman in a long dress, illuminated by an Italian-style corridor leading outside.

‘The intention is for the brand to coincide with the launch of a new cooking show for Netflix. Meghan will make and sell products such as jam.

‘And at some point there will be a book and a blog etc.’

The brand will focus on home, garden, food and general lifestyle items.

The plush video is accompanied by a series of nine cryptic Instagram posts, which alongside the name form the brand’s logo: ‘American Riviera Orchard Montecito’.

The company will work as an extension of its former lifestyle blog The Tig, an insider added Page six style.

A source told the US site: ‘She’s been working on this for over a year and it’s all things that are close to her heart – all things she’s passionate about.’

The video begins with a faded video of a woman arranging white and pink pastel flowers.

It then fades away to reveal Meghan cooking in a beautiful kitchen, with copper pans hanging above her head as she waves.

It continues with an image of a woman in a long dress, illuminated by an Italian-style corridor leading outside.

The glamorous scenes are set against the influences of Nancy Wilson’s 1960 song I Wish You Love.

It appears that comments on the Instagram posts have been disabled.

This is a groundbreaking story, more to come….

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