The Taylor Swift effect! Super Bowl 2024 was the most watched Super Bowl of ALL time with 123.4m viewers – and the second most watched TV program in history after Apollo 11 moon landing
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The Super Bowl averaged 123.4 million viewers, the most-watched broadcast in history, CBS Sports announced Monday evening.
The previous record belonged to the Patriots vs Seahawks Super Bowl in 2015, which averaged 114.8 million viewers.
The Kansas City Chiefs, flanked by Taylor Swift’s support for her tight end boyfriend Travis Kelce, defeated the San Francisco 49ers 25-22 in overtime to win the Super Bowl.
Only the Apollo 11 moon landing was watched by more people in history, with an average of between 125 and 150 million people watching the 1969 event live across multiple networks.
The rest of the top 10 most-watched events of all time are all Super Bowls, dating back to 2011.
Kelce helped the Chiefs win the Super Bowl over the 49ers in the most-watched broadcast ever
Final Nielsen data will be available tomorrow, per release.