A trio of beauty brands have spent $7 million on Super Bowl ads to target the boost of female viewers who will tune into the game this Sunday, which appears to be an effect of Taylor Swift’s whirlwind romance with her NFL boyfriend Travis Kelce.
As the Kansas City Chiefs prepare to take on the San Francisco 49ers on February 11, companies are making money off the millions of people expected to watch the sporting event by spending a large amount of money on a 30-second ad.
And this year, ELF Cosmetics, NYX Makeup and Dove have entered the playing field, dropping money in hopes of marketing to the boom of young women who will be watching the Super Bowl after the pop star, 34, and Chiefs tight ends were revealed. relationship has led to a 37 percent spike in female NFL viewers.
The Taylor Effect went into full swing after she and Travis confirmed their PDA-riddled romance and it was revealed that they were “madly in love” with each other — leading to NFL jersey sales and subsequent numbers soaring as brands started bending over backwards to make cash. on the female audience brought in by the superstar.
Beauty brands have spent $7 million to target the boost of female viewers tuning in, which appears to be an effect of Taylor Swift’s romance with Travis Kelce
This year, ELF Cosmetics, NYX Makeup and Dove entered the playing field as they dropped money hoping to market to the boom of young women
Beauty brands have seized the biggest marketing opportunity of the year thanks to Taylor’s appeal to the female audience
And while Taylor has certainly made her mark on the NFL, brands NYX, ELF Cosmetics and Dove are now hoping they can reach young women through their Super Bowl ads.
Every year, companies pay more than $7 million for a 30-second spot, and with the Super Bowl being the biggest telecast, advertisers are desperate to come up with unique ways to capture viewers’ attention.
Now, beauty brands have also seized the biggest marketing opportunity of the year thanks to Taylor’s appeal to the female audience.
L’Oréal’s NYX Makeup bought its first-ever Super Bowl commercial this year, while Dove bought back a spot for the first time since 2015.
Meanwhile, E.LF. Cosmetics will have an advertisement for the second year in a row.
Kory Marchisotto, Chief Marketing Officer (CMO) of ELF, explained The New York Times that playing Kansas City in the Super Bowl was great for business.
She noted that the brand had several versions of the commercials available.
“It was much easier if you created a spot, spent a year on it, brought it to market, sat back and let it fly,” the CMO said.
L’Oreal’s NYX Makeup bought its first-ever Super Bowl ad spot this year, while Dove bought back a spot for the first time since 2015
Kory Marchisotto, ELF’s chief marketing officer, told The New York Times that playing Kansas City in the Super Bowl was great for business
The relationship between the hitmaker and the athlete has taken the country by storm since it started last fall
According to The New York Times, companies are also investing in more interactive ads this year to increase audience engagement.
Other companies use celebrities like Jennifer Aniston and Victoria Beckham in ads to reach target audiences.
The relationship between the hitmaker and the athlete has taken the country by storm since it started last fall.
It was especially at the forefront of everyone’s minds following the news that Travis’ team will be playing in this year’s Super Bowl, leaving many wondering if the pop star would be in attendance at the sporting event.
While some people have argued that Taylor wouldn’t be able to make it because she has a show in Tokyo, Japan on February 10, a day before the coveted soccer match, others have argued that she can indeed get a performance due to the time change. to Las Vegas in time for the 3:30 PM kick-off.
Tokyo is 17 hours ahead of Las Vegas, and that flight time is about 12 hours – meaning that if Taylor were to leave the Asian country shortly after her concert ended at 11pm on Saturday, she would land in the US on Saturday at 7pm. with plenty of time to spare.
The Cruel Summer singer has supported her boyfriend at many of his matches – 12 of them to be exact – so it wouldn’t be a surprise if she flew across the world to attend.
The singer and NFL player’s fans have been following the couple’s love story since it began in September
It was especially on everyone’s mind after the news that Travis’ team will be playing in the Super Bowl this year
The Cruel Summer singer has supported her boyfriend at many of his matches (12 to be exact), so it wouldn’t be a surprise if she flew across the world to attend.
Most recently, she attended his team’s huge win against the Baltimore Ravens last Sunday – and when she ran onto the field to celebrate the victory with the athlete, the tender moment between them sent the media into even more frenzy hit.
Taylor jumped into Travis’ arms, and the two shared a very romantic embrace and an extremely passionate kiss.
The sports star even used the L-word against the hitmaker, telling her, “I love you,” before parting ways so he could go “have fun with the boys.”
It seemed like she said the same statement during the interaction, it’s harder to make out, but she seemed to be saying to him, “That was crazy.” I can not believe it. I love you.’
And it’s no surprise as Taylor fits in ‘seamlessly’ with Travis’ family after she became close with his brother Jason and his parents while supporting him at his football games.