The striking Lomatic 110 from Lomography is a small film camera with unique creative effects
Lomography is single-handedly keeping the 110mm film format alive and its latest creation, the Lomatic 110, looks like its best 110 film camera yet.
Pocketable and downright cool, the Lomatic 110 accepts 110mm film sold by Lomography and other retailers and can be purchased with a detachable flash that also accepts color filters for creative effects.
Combine these flash modes with the camera’s multiple exposure mode and you can take flash photos that are just a little bit different (see example below), plus of course your regular 110 photos.
The Lomatic 110 is available on the Lomography website in two models; a more expensive gray ‘Classic’ version with metal housing for $159/£149, or the ‘Golden Gate’ plastic version for $119/£109. If you really don’t want the optional flash, then the Golden Gate version stands available alone for $99/£89, although we expect most people will opt for the flash bundle.
A canister of 110 film costs $8.90 in the Lomography store and there are currently five different versions of 110 film available, all of which appear to be in stock at the time of writing – which is more than can be said for many other films. film types in 2024.
Not just any toy
Born in the early 1970s and all but forgotten in the late 1980s, 110mm film is about a quarter the size of 35mm film, meaning its photo quality cannot be compared. However, like micro fourth thirds (MFT) to full-frame mirrorless cameras, 110 cameras can be made much smaller than 35mm film cameras.
You can easily put the Lomatic 110 in your pocket. Furthermore, the type of film canister used is super easy to load and you can remove the canister halfway through the roll to exchange for another one, sacrificing only one frame in the process. The format may not make for the best film cameras, but 110 does have its advantages.
Lomography also says that the 23mm Minitar CX multi-coated glass lens used in the Lomatic 110 is the sharpest yet, so this camera isn’t just another cheap toy. Exposure is automatic and there’s zone focus, but there’s also creative control, including multiple and long exposure shooting modes and adjustable ISO, not to mention the detachable flash and color filters.
All things considered, the Lomatic 110 looks good and should keep you entertained with its creative tools.
Has Lomography timed the Lomatic 110 to perfection?
Film photography has seen a resurgence in recent years, with Generation Z eschewing screens in favor of retro gadgets and Pentax announcing its film project with a first model expected in the summer.
Even the most popular digital camera of 2024, the Fujifilm People want film now, no matter what, and Lomography’s Lomatic 110 is a unique offering.
The Lomatic 110 not only looks good, it also does things differently. Sure, the 110 format lacks the quality of 35mm, but the overall package and user experience looks like it could be top-notch. We’ll soon get our hands on a Lomatic 110 to play with and find out for ourselves.