The secret trick supermarkets use to make shoppers spend 10% MORE, revealed 

We’ve all been there – you go to the supermarket to buy some milk and bread and somehow come out with a new lawnmower, case of beer and noodles.

But if you want to stay focused during your next shopping spree, a new study suggests you should pack some earplugs.

Researchers have revealed that customers spend 10 percent more when music is playing in the store.

However, this effect only applies in stores from Monday to Thursday, according to researchers at the University of Bath.

That’s because weekday shoppers are often mentally tired from the work week, and music improves their mood, leading them to spend more, the researchers say.

In the study, the researchers wanted to assess the impact of music on sales on different days of the week.

The team tracked purchases in a supermarket in Stockholm from 7 a.m. to 11 p.m., analyzing a total of 150,000 shopping trips.

Background music played during some of these rides, while during others the supermarket was silent.

The results showed that people who shopped from Monday to Thursday spent 10 percent more when music was playing.

“During the week people have little time and many get their groceries after a full day at work,” said Dr. Carl-Philip Ahlbom, one of the study’s authors.

‘Pleasant music appears to have a mentally calming effect, which influences the way people shop.’

But by Friday, people are already less mentally exhausted and music therefore loses its power, according to the researchers.

“At the weekend, people are essentially happier, and so the positive power of music is less noticeable,” Dr Ahlbon added.

Weekday shoppers are often mentally tired from the work week, and music improves their mood, leading them to spend more, the researchers say

“Playing music on weekends may even mean people buy less, possibly because it’s an added stressor in an already busy environment.”

Based on the findings, the researchers suggest that supermarkets should adjust their sound systems to improve sales.

‘The research points to a clear increase in sales, with a high return on the relatively modest investments required to install sound systems in the store,’ says Professor Jens Nordfält.

For retailers, this could be an attractive investment to boost weekday marketing, but they will clearly need to look at other techniques to match the effect over the weekend, when consumers feel more energized and less susceptible to this particular form of unconscious marketing. .’

Scientists reveal the simple supermarket swap you can make to reduce your carbon footprint

Whether it’s turning off lights when not in use or deciding to walk instead of driving, many of us try to take steps to reduce our carbon footprint.

Now scientists have revealed the simple supermarket swap you can make to cut your “carbon calories.”

Their findings suggest that people who want to go greener should swap feta for mozzarella and make their own burgers instead of buying ready-made burgers.

Scientists have revealed the simple supermarket swap you can make to cut your “carbon calories.”