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One of the questions we’re still asking about the Samsung Galaxy S23 is when exactly we’ll get to see it – and the latest news from the rumor mill suggests a reveal date a little later than we expected, if only by a week or two.
According to seasoned tipster @TheGalox_ (opens in new tab) (through Notebook check (opens in new tab)), Samsung plans to launch the phones in mid-to-late February, with an internal debate over the price of the handsets pushing the date back.
We’ve previously heard reports from various sources that the Galaxy S23 range would launch in the first week of February, but it now appears we can wait until later in the month to officially push these phones out into the world.
The price is correct?
The point about the price dilemma is an interesting one. Samsung wants to make a healthy profit without scaring off potential buyers, and it seems the company hasn’t yet decided how much it will charge for these phones.
Returning to the Samsung Galaxy S22 series, those handsets started at $799 / £769 / AU$1,249 (Standard), $999 / £949 / AU$1,549 (Plus) and $1,199 / £1,149 / AU$1,849 (Ultra ), which gives us some idea of what to expect from the new range for 2023.
The same tipster who says the phones have been delayed suggests price points of $799, $899 and $1,199 for the three devices in the Galaxy S23 line, but that’s more speculation than anything else. We’ll know for sure in a few months.
Analysis: price pressure
From what we’ve heard about the Samsung Galaxy S23 series so far, it doesn’t sound like these phones will be a huge leap over their predecessors, with many of the same components from the 2022 phones that will be used in the 2023 versions.
Given the tight economic times we’re in, it’s not hard to figure out why. Most people are struggling with their budgets, the effects of the pandemic are still being felt in supply chains and material costs continue to rise .
With that in mind, Samsung will have to work hard to avoid pushing the price of the Galaxy 23 phones to a higher level than the Galaxy S22 handsets that came before it. Certain compromises will have to be made for this.
However, as this new leak shows, the company doesn’t want to price out consumers, especially given stiff competition from Apple, Google and the rest. Set the price too high, and people will just go for more affordable options.