The Premier League VIP box with a rooftop SWIMMING POOL: Fulham unveil new hospitality area – set to be one of English football’s priciest – with views of the Thames, Michelin star chefs… and space for a half-time swim!

Fulham have unveiled their glitzy plans for the new Riverside Stand at Craven Cottage.

The west London outfit have been working for a number of years to revamp that part of the stadium, which was originally due to open in 2021, but this has been hit by a series of delays.

It became partially operational in the summer of 2022, but tickets in the limited areas available cost more than £100.

And in new plans detailing what the rest of the stand will look like, Fulham have unveiled a new hospitality space full of glamor and lavish amenities.

Among the amenities on offer, those who choose this experience will have views of the Thames, two Michelin star restaurants and a rooftop swimming pool, with a catering area that will be one of the most expensive in English football.

The new Riverside hospitality precinct will be full of glamor and lavish amenities

The West London team has been working on revamping that part of the site for a number of years, with it due to open in 2021, but this has been hit by a series of delays

The Sky Deck area will feature a rooftop pool, overlooking the Thames

Fulham chairman Shahid Khan – whose NFL team Jacksonville Jaguars has a similar hospitality experience – said it will offer a “premium experience that will be unlike anything in football”.

Three of the top floors of the new Riverside Stand will be allocated to what will be called Sky Deck, with that area set to feature a range of food and drink pop-ups, whilst offering views of the River Thames.

This will be available to luxury match day ticket holders, who can also take a dip in the pool.

The two Michelin star restaurants located there will be called The Gourmet and The Brasserie.

The Gourmet will include similar London landmarks such as the Sky Deck, offering indoor and outdoor dining, and a four-course a la carte menu with champagne, fine wine and cocktails.

Meanwhile, The Brasserie has two options for customers, with views of the Thames and also of the pitch as long as.

The plans also revealed a new ‘intimate football experience’ called The Dugout, which will give fans the chance to sit directly behind the coaches, with the proposals adding that it will give customers ‘immersive audio-visual technology’ while a bar will be available.

The designs were drawn up by Populous, the same architects behind Tottenham’s new stadium and several other entertainment venues, including the Sphere in Las Vegas.

Speaking about the plans, Khan said: “My vision for the New Riverside Stand was to provide our fans and our neighborhood with a destination that would continue to celebrate our history and tradition at Craven Cottage every day of the year.

“In short, today is not about finally being able to offer a higher level of hospitality options that have essentially been unavailable to Fulham supporters until now.

“It’s about delivering the ultimate matchday hospitality experience in the world, which will also benefit the long-term promise and future of Fulham Football Club. The new Riverside Stand at Craven Cottage will make it possible.”

Philip Johnson, a senior director at Populous, also said: ‘Our vision for the new Riverside Stand at Craven Cottage was to create a unique experience not seen before, both in the context of football and beyond.’

The Dugout experience and new premium ticket offering will roll out from the start of the 2024-2025 season, with tickets going on sale on April 9.

Meanwhile, The Sky Deck’s planned opening will take place in December, by which time the club says the New Riverside Stand will be fully operational.

Although final prices for the hospitality section have not yet been confirmed, the plans come amid a wave of criticism of Fulham’s owners in recent times over rising ticket prices.

For example, during their 1-0 defeat to Man United in December, fans were charged £160 for tickets, while junior prices rose to £80, sparking protests from fans.