With the Paris 2024 Olympics and Paralympics just months away, the IOC has unveiled its ‘AI agenda’ for the Games, which promise to be the most technologically influenced event ever.
IOC President Thomas Bach has introduced a host of new AI-powered services and tools that will make the Paris 2024 Olympic Games more effective and efficient.
AI will play a major role in the Paris 2024 Olympic Games, which start on July 26, from social media policing to athlete training and broadcasting.
IOC AI agenda
“Today we take a new step to ensure the uniqueness of the Olympic Games and the relevance of sport – and to do this we must be leaders of change, and not the objects of change,” Bach noted at the IOC AI . Calendar launch event in London.
“With the increasingly rapid development of digital technology, and in particular AI, we are once again at a crossroads of change,” he added, noting that this would be the first occasion where an overall strategy for using of AI at a major sporting event has been created.
Bach was keen to note that, fortunately, the sports world doesn’t really have to face what he called “the existential question” facing other sectors of society: whether AI will replace human roles. are delivered by the athlete.”
Instead, it means that the IOC and the sporting world as a whole can focus on the potential of AI to support the athlete.
Intel is once again playing a key role in helping advance these AI capabilities as a global partner for the IOC, working with organizers to make the games more appealing to fans around the world.
This includes a new immersive on-ground sports experience at a number of Olympic venues in Paris, where fans can see which Olympic athlete their performance matches.
Powered by AI applications trained on Intel’s Gaudi accelerators and running on the company’s Xeon processors, which feature built-in AI acceleration, including Intel’s OpenVINO, AI Platform Experience, fans will be able to see how technology and AI are working for the better can meet athletes who want to reach the highest level.
The company also helps preserve and continue the legacy of the Olympic Games by transforming archival videos into 3D digital artifacts accessible at the Olympic Museum to fans of all ages. Using a solution developed by Intel’s Emergent AI Lab, video is transformed using the cloning of neural objects, allowing fans to experience what feels like a true ‘hands-on’ experience.
Finally, Intel hardware will play a crucial role in supporting the IOC’s broadcast efforts – with Xeon-powered broadcast servers encoding and compressing the live TV signal in just milliseconds at 8K/60FPS/HDR. This high-quality feed can then be sent around the world in seconds, enabling live streaming at a better level than ever before.
“The heart of AI is computing,” said Christoph Schell, EVP and CCO of Intel at the launch event, “and Intel is bringing AI everywhere.”
Bach noted that the technology presented opportunities and risks, but that the IOC was committed to embracing AI’s full potential, adding: “we are committed to realizing AI’s enormous potential.”
“The IOC wants to set the course for the AI future of sport,” Bach concluded, “with responsible leadership, embracing change while upholding the Olympic values.”