The new-look Big Mac! McDonald’s overhauls its burgers amid mass changes to its production methods in effort to compete with higher-end fast-casual restaurants
- McDonald's has announced that they are revamping their classic Big Macs and other burgers
- They will compete against burgers from Five Guys and Smashburger
- The restaurant chain recently made more than 50 changes to their burgers
The classic Big Mac has undergone a makeover to compete with restaurant chains that many consumers love more than McDonald's.
The fast food giant has made more than fifty changes to its burgers and has been working on improving the Big Mac since 2016.
Big Mac changes include two smaller cooked beef patties, more special sauce and fresher lettuce, cheese and pickles.
The burger buns remain round and buttery, but the sesame seeds are also scattered to create a more homemade look.
The revamped Big Mac will help McDonald's take on popular restaurant chain Five Guys, known for its popular burgers, hot dogs and fries.
McDonald's changed up their classic Big Macs by making changes like smaller beef patties, more special Big Mac sauce, and fresher cheese, pickles, and lettuce
The fast food chain had started making changes to the Big Mac in 2016 and recently made more than 50 other changes to its burgers
All the Big Mac changes come after McDonald's ranked only 13th among US chains with customers who call them burgers desirable earlier this year.
The rankings were based on a survey of 49,000 consumers conducted by market research firm Technomic, in which only 28 percent of participants said they crave McDonald's burgers.
One TikTok user — who made fun of popular food critic Keith Lee — even posted a video last month to show people why McDonald's burgers taste like “a box of cereal with ketchup on it.”
He took a bite off a napkin after swallowing the bite he took of the sad, cereal-like McDonald's burger, and said they both tasted the same.
The burger wasn't good enough to keep @youfilmme.tv eating, and he ended up throwing it out the window as fast as he could.
TikTok user @youfilmme.tv tried a McDonald's burger at one of their restaurants in Atlanta that he said tasted like “a box of cereal with ketchup on it”
He ended up comparing the bite of the McDonald's burger to a bite of a napkin, and after saying they both taste the same, he threw the food out the window.
Viewers who commented on the video loved @youfilmme.tv's statements and some even agreed with what he said about the McDonald's burger.
Apart from 'a box of cereal with ketchup', @youfilmme.tv said the burger patty with diced onions looked like an 'eczema burger' – also known as a skin condition burger.
“Why is that so accurate,” one TikToker wrote after repeating the “citizen with eczema statement.”
TikTokers also made fun of the napkin that @youfilmme.tv took a bite from, and while one user called the napkin “innocent,” he didn't disagree that a McDonald's burger tasted like that.
TikTokers loved the video @youfilmme.tv posted earlier this month, and some even agreed with his statements about McDonald's burgers
Unfortunately, TikTokers aren't the only people who don't think McDonald's burgers are the best.
A Chicago chef, Chad Schafer, cooked a regular McDonald's double cheeseburger without the new changes, telling The Wall Street Journal that it was “a little dry” and “cracked.”
The burgers were hotter and meltier — so melty that Schafer could sink his fingers into the bun.
All the changes in burgers have also led to the McDonald's company urging its franchises to clean toasters daily and monitor grill temperatures.
Chef Chad Schafer cooked up a new-style McDonald's that will be implemented in all restaurants, and the burger came out hotter and meltier
Seven years in the making, the burger makeover was tested in Australia in 2018 and is now in stores across the West Coast and the Midwest of the US.
The restaurant chain hopes that all its locations will have implemented the new burger cooking method by early October 2024.