With Google’s relaunch of its Find My Device network, it was only a matter of time before new item trackers arrived. And now, alongside the Razr and Razr+ launching in 2024, Motorola is entering the ring with the Moto Tag.
Like an Apple AirTag, the Moto Tag is a small, round tracker that is larger than a quarter and has a user-replaceable battery. Motorola says it should provide tracking for a full year, and when it’s time to replace it, you can simply swap in a new CR2032 coin cell.
There’s no hole built in for a key fob, so you’ll need an accessory to attach it to something – Motorola hasn’t shared exact details on first-party accessories yet, but we did see a loop and a smaller key. call during a preview event.
It’s also fully built to integrate with the revamped Google Find My Device network, meaning it will work with numerous Android smartphones and you can easily locate and even play a sound from the tracker.
To secure the future, Motorola has also built in ultrawideband (UWB) technology for what it calls ‘precision tracking’ – meaning that when the phone is close enough range, it will provide more detailed instructions to use the tracker to find.
It’s quite similar to Apple’s AirTag “Precision Finding” feature, but unfortunately Google hasn’t updated its Find My Device network with UWB support yet – so Motorola says UWB support “will be available with future Android integration by Google” .
Where it strikes a different chord than Apple’s AirTag is in the added functionality that could be very useful. Thanks to an integrated button on the Moto Tag, where the “M” actually stands for the Motorola logo, you can press it to make your smartphone ring. If you have your Moto Tag but can’t find your phone, here’s how it can help you track it down.
You can also use the tag to trigger the camera shutter or record button on Motorola’s phone offering or on another Android phone, allowing you to easily capture content. And like other item trackers that support Google’s Find My Device network, the Moto Tag has an IP67 resistance level for water, dust, and dirt. If it has to tumble, it won’t stop tracking or break completely.
The Moto Tag can quickly be paired with a modern Android smartphone that supports the network, and the “Moto Tag App” lets you customize the experience a bit more. And with that, that’s about all the features the Moto Tag offers that an item tracker really needs.
As if we needed more comparisons to the AirTag too, the Moto Tag costs $29.99 in the United States for one tag and four tags for $99.99. It’s available to order on August 2, 2024 and will launch in other countries in the coming months – Canada is also confirmed for that same date for $39.99 for one and $139.99 for four, while the UK will get it in July at £34.99 for one and £119.99 for four.