The Las Vegas Sphere is given an F1 makeover with graphics showing driver introductions, live pole positions and fans around the track set to feature in this weekend’s Grand Prix
- Parts of the Las Vegas strip have been transformed into a race course
- The Sphere is closed to the public all weekend and is only used for F1
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The Las Vegas Sphere has been taken over by F1’s Las Vegas Grand Prix and will be used to showcase driver introductions, live pole positions and fans around the track during the events taking place throughout the week.
“Sphere’s Exosphere not only complements the Las Vegas Strip Circuit, it takes it to new heights, making every round a captivating experience for fans who attend and watch on TV worldwide,” said Emily Prazer, Chief Commercial Officer of the Las Vegas Grand Prix.
‘View real-time pole positions, exciting podium celebrations and a dynamic showcase of all 20 drivers and their iconic cars depicted larger than life. We are pleased that Sphere will take center stage during the race weekend.”
The race will be the first live event where the Sphere will be featured as part of the official broadcast, although it has been used in conjunction with events such as the NBA Summer League and has also occasionally been shown starting lineups prior to games of New York Knicks. .
“We look forward to working with the FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX in its first year for both Sphere and the Las Vegas Grand Prix,” said Joel Fisher, Executive Vice President of Marquee Events and Operations for MSG Entertainment , who oversees selection events for Sphere.
F1 will use the Las Vegas Sphere to display driver graphics and more during the Grand Prix
Parts of the Las Vegas strip have been transformed into a track for the racing events
An aerial view shows the racecourse and The Sphere’s location within it, from miles in the air
“This is one of the most important sporting events in the world, and we are ready to showcase Sphere through F1® to our global audience – both in person in Las Vegas and watching around the world – showcasing the unparalleled technological and creative capabilities of the Demonstrate Exosphere.’
Fisher also noted that The Sphere team has been working with F1 on which colors cannot be displayed during the race to avoid distractions.
The Sphere, 110 meters high and 160 meters wide, opened in September and is billed as the world’s largest spherical structure. It has a huge bright LED screen on the outside that is on all week, including during the race itself.
Aston Martin also teamed up with The Sphere for the biggest marketing campaign in the team’s history, as the luxury brand will display its cars at the monument.
The Sphere itself will be closed to the public all weekend and will be used for F1 hospitality.
“This is one of the most important sporting events in the world and we are ready to bring Sphere to our global audience through F1 – both in person in Las Vegas and watching around the world,” Fisher said.