SHOPPING – Contains related content. The products in this article have been selected by our writers. If you make a purchase through the links on this page, Daily Mail Australia will earn an affiliate commission. Click here For more information.
An Australian underwear brand is credited with creating the ‘perfect panties’ – and the underwear fits and ‘hugs’ every shape and size.
‘The panties’ wows thousands of shoppers with its promise of ‘no riding, no visible panty lines and pure comfort’.
And if the rave reviews are to be believed, they have delivered on that promise.
Now an established and trusted name in the competitive underwear world, The Knicker team has designed a range so comfortable and light that women agree that wearing them ‘is like not wearing any underwear at all’.
An Aussie underwear brand is credited with creating the ‘perfect panties’ – and its underwear fits and ‘hugs’ every shape and size
‘The Knicker’ is impressing thousands of shoppers with its promise of ‘no riding up, no visible panty lines and pure comfort’ (pictured, the Bliss full short)
They also only cost $10-$15 each and go up to 3XL (size 20) in most designs.
A similar viral underwear from Best&Less took the market by storm in 2021; The Knicker is the first to capture the same level of hype since then.
Designed by women for women, each $15 each in the Classic collection features a unique gusset design, precision stitching and lightweight fabrics designed to stretch with your body.
There is also the Classic cotton range made from superfine Prima cotton that feels extra soft on the skin and popular Bliss range with sexy Brazilian pieces and lace inserts.
The Classically smooth Perfect for wearing under fitted dresses or trousers, the range includes the hugely popular $25 Anti Chafing Short, a favorite of fashionista Nat Angel.
The Bamboo pieces are called ‘miraculous’ because you can ‘barely feel them’ and they are antibacterial, antifungal, more breathable than cotton, odor resistant and moisture wicking so they keep you cool and dry.
They also only cost $10-$15 each and go up to 3XL (size 20) in most designs
They literally ‘hug’ your body, so it’s no surprise that this is one of them bestsellers.
‘They fit nice and soft around the leg. They stay in place and don’t roll down. I have a belly board, which is often a problem, they stay in place all day long. Moisture-wicking and perfect for any weather or activity,” one shopper wrote.
‘The best fitting underwear I’ve ever tried. And they last,” another added.
Another agreed: ‘I’ve been looking for underwear with a back seam for years as I find they cover my bottom and don’t ride up. I bought the Full brief made of bamboo and lace just like the Classic cotton high cut And Classic smooth hi-cut. They are all very light and comfortable and it hardly feels like you are wearing underwear.
‘My favorite is the Classic Smooth with the lace top who does not intervene at all. These are absolutely fantastic, well done.’
A more recent collection has combined the bamboo range with lace panels for a sexier feel and the very fine elastic is covered in stitching, meaning there is no bulky ribbing around the legs or waist.
The brand was founded in 2016 by friends Helen Anderson and Lara Brockhurst, who had worked in the lingerie industry for years and understood the complaints women had with underwear better than most.
All pieces except the anti-chafing shorts ($25) and G-string ($10) costs $15 and comes in a variety of shades and colors, from nude and black to floral prints, animal prints and scarlet.
The brand was founded in 2016 by friends Helen Anderson and Lara Brockhurst, who had worked in the lingerie industry for years and understood the problems women had with underwear better than most.
The pair are recognized as true experts in the intimate apparel category with proven success in designing, creating and sourcing beautiful lingerie and sleepwear for some of the world’s leading retailers including David Jones, Myer, Selfridges and Nordstrom.
So they set out to solve those problems and The Knicker was born.
Shop the ‘wonder’ collections here.