The Flappy Bird reboot will never match the awfulness of the original and that’s a problem

Flappy Bird set the bar (or rather, the bars, arbitrarily placed) for simplicity in mobile gaming. Between that and the insanely high difficulty level, it created a devilish mix of game-playing compulsion that I’ve rarely seen, before or since.

When indie developer Dong Nguyen launched it in 2014, it was an almost instant hit. Everyone was desperately tapping their iPhone and iPad screens in a vain attempt to keep a tiny animated bird in the air without crashing into a series of bright green pipes. The classic side-scrolling game had almost nothing, just the flapping bird and pipes racing through it with little openings for the bird to fly through – assuming you could tap just enough to make Flappy fly, but not too high or too low.