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When it comes to style, we are all inspired by what we see; be it a well-dressed celebrity, a mind-blowing runway presentation, or even a fashionable passerby.
As fashion editors, we are moved by all of the above, and then some. We are exposed to under the radar labels; we see first-hand the collections months before they hit the stores; we attend VIP events; we connect with brands with stylish yet cheap deals and buy a lot.
To share our knowledge, FEMAIL brings you Style Swoon, a weekly series of the latest, greatest and hottest. We hope this Friday series serves as a buying guide and inspiration point for everyone.
This week’s edition focuses on the hottest events happening in fashion and beauty to get us ready for summer.
On March 2, Beautycounter, the pioneer of the clean beauty movement, celebrated the achievements of a decade by hosting an industry forum to discuss what’s next in clean beauty.
Star Studded Clean Beauty Forum
On March 2, Beautycounter, the pioneer of the clean beauty movement, celebrated the achievements of a decade by hosting an industry forum that discussed what’s next in clean beauty.
The event was held at NeueHouse Hollywood and Presented by Ashley Greene.
Notable attendees including Jeannie Mai, Candice King, Kara Del Toro, Helen Owen, Gizele Oliveira, and Quigley Goode were there to show their support.
“Clean beauty is important to me because what you put on your skin can directly affect your health,” said Ashley Greene.
“Unfortunately, health and beauty standards have traditionally been incredibly low, and you really have to advocate for your own health and well-being.
“That’s why I’ve been such a big fan of Beautycounter – they truly care about the consumer and the planet and have already created such powerful change as a company.”
The actress, whose favorite Beautycounter product is the Overnight Resurfacing Peel, looked professional in a lightweight tan bodysuit with a black underlay.
“I only have one face and it’s nice to know that I can have fun with experimental makeup while treating my skin in the healthiest way possible,” said The Vampire Diaries actress Candice King.
Jeannie Mai of The Real added: ‘Clean beauty is the most responsible step you can take in your self-care regimen. Whatever you put on your skin seeps into your pores and also affects your health and well-being’
“Clean beauty is important to me because what you put on your skin can directly affect your health,” said the evening’s host, Ashley Greene.
Next to Ashley was Candice King looking radiant in a floral print dress with long sleeves and a bustier belt.
“Clean Beauty is important to me because makeup is an inherent part of my daily ritual,” the ‘Vampire Diaries’ actress said.
“I only have one face and it’s nice to know that I can have fun with experimental makeup while treating my skin in the healthiest way possible.”
Jeannie Mai Why from The Real stunned in an off-the-shoulder blue leather look, while carrying a white Jacquemus bag.
‘Clean beauty is the most responsible step you can take in your self-care regimen. Whatever you put on your skin is seeping into your pores and affecting your health and well-being as well,” said the star wearing a striking red lipstick.
Fantastic beach party
On March 2, leading energy drink brand CELSIUS celebrated the launch of its new flavor, Fantasy Vibe (mandarin marshmallow), with an invite-only party.
On March 2, leading energy drink brand CELSIUS celebrated the launch of its new flavor, Fantasy Vibe (Mandarin Orange Marshmallow), with an invite-only party.
The interactive event was held at a stunning beachfront property in Malibu, California.
Stars like Chloe Veitch and Ines Tazi from The Perfect Match attended. as the golden sun sets over the Pacific Ocean.
“I love the beach and the fact that the event happened just as the sun was going down was magical,” said Chloe.
“Everyone’s styles were unique and represented their fun/sexy side.”
For the fun night out, the London-born beauty showcased her sensational figure and sense of style in a corseted denim top and blue jeans.
‘I love expressing myself through my outfits. I wore classic double jean with voluminous jewelry and a bold red lip, my signature look,” the reality show fan-favorite shared.
“I love the beach and the fact that the event happened just as the sun was going down was magical,” said Perfect Match fan favorite Chloe Veitch. “Everyone’s styles were unique and represented their fun/sexy side”
The interactive event was held at a stunning beachfront property in Malibu, California, with stars including Victoria Justice in attendance.
No beach bums here! Victoria Justice and Jasmine Sanders dressed to impress as they listened to the tunes of musical guest Loud Luxury.
Victoria wore a floral-print strapless top with matching pants, while Jasmine showed off her washboard abs in a white cross-tie top paired with hip-hugging black pants.
A celebration of all things fantastic, attendees like Delilah Belle Hamlin, Tessa Brooks, Landon Barker, Anastasia Ashley, Jordyn Jones and Austin North enjoyed flaming cocktails, fire dancers, photo-worthy activations and more.
Ines Tazi from The Perfect Match was on hand as the golden sun set over the Pacific Ocean
Guests including Jasmine Sanders, Shae Scott and Havilah Unique dressed to impress as they listened to the tunes of musical guest Loud Luxury.
Celebrity-approved resort wear
On Friday, March 3, the Bachelorette and TV host Jojo Fletcher’s collaboration with the woman-founded Los Angeles-based womenswear brand, RESA, was launched.
The RESA x Jojo spring collection was handpicked with the reality star’s favorite styles and prints, with each style name tied to a beloved connection to her.
The ‘Sunstone’ is the winery where she married Jordan, the ‘Rico’ is where she currently lives with her husband, and the ‘Fletcher’ is named after him.
Cute assortment with a southern flair includes dresses with sexy leg slits and matching outfits with crop tops, skirts and shorts.
The perfect spring/summer pieces are prices from $68-$158 in sizes XS-XL, and available now.
On Friday, March 3, the Bachelorette and TV host Jojo Fletcher’s collaboration with women-founded Los Angeles-based womenswear brand, RESA
The RESA x Jojo spring collection was handpicked with the reality star’s favorite styles and prints, with each style name tied to a connection dear to her.
The flirty assortment with a southern flair includes dresses with sexy leg slits and matching sets of crop tops, skirts and shorts.
Outer Banks Inspired Collection
American Eagle launched its AE x Outer Banks collection in collaboration with the hit teen drama on Netflix
Stars of the show Carlacia Grant and Jonathan Daviss took to social media to highlight their favorite looks from the new collection.
American Eagle launched its AE x Outer Banks collection in collaboration with the hit teen drama on Netflix.
Inspired by the tanned style of the show’s characters and the beach they call home, the AE x Outer Banks Collection features the perfect warmer-weather essentials.
From swim shorts to flowy rompers, tank tops and slouchy sweatshirts, the line prepares us for all the fun adventures of summer (Pogue style!).
Stars of the show Carlacia Grant and Jonathan Daviss took to social media to highlight their favorite blue palm print pieces from the limited-edition assortment.