The discussions were offline for 30 minutes and no, we didn’t go back to Twitter
Threads, Instagram’s popular alternative to the struggling
People who tried to access the platform via the desktop or the Threads app found blank screens and empty feeds. There was no indication that Instagram, with which Threads is somewhat closely integrated, was experiencing similar issues.
Downdetector.com, which tracks consumer complaints about online service outages, noted a sharp increase in complaints from about 1:30 p.m.
Threads launched last year and quickly skyrocketed to fame and popularity. Since July, it has slowly added features that put it almost on a level playing field with rival X, which has been bleeding advertisers and possibly users since Elon Musk took over in late 2022.
We took a look at X, where ‘Threads Down’ was never popular, but some X users did report that they too were unable to access Threads.
This was the first major outage for the social media platform since its launch. Perhaps it coincided with Threads testing some major new features, like the ability to save draft messages or add GIFs via the desktop.
Ny Breaking asked Instagram CEO and Threads overlord Adam Mosseri what happened and will update this post with his answer.
Posted by @lanceulanoff
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