The definitive guide to the Super Bowl: Brilliant graphic reveals everything you need to know from touchdowns to chicken wings – and of course, Taylor Swift and Travis Kelce

Get your snacks ready, prepare your TV setup and strap in: Super Bowl LVIII is just around the corner as fans around the world await one of the biggest sporting events on planet Earth.

On Sunday night at 3:30 PM PST in Las Vegas – and 11:30 PM in Britain – the Kansas City Chiefs will take on the San Francisco 49ers in a bid for glory amid a spectacle rarely matched anywhere else in sports.

More eyes are expected to be on this Super Bowl than most recent editions, thanks to the power of Travis Kelce and Taylor Swift – whose romance has brought a legion of new fans to the sport as hordes of ‘Swifties’ hail the Chiefs as adopt their own team in support of the pop star sensation and her boyfriend, the famous tight end and one of the best players in NFL history.

Recent research has outlined the incredible impact that Swift and her fiercely loyal fanbase have had on the sport and with it a much larger viewership for this weekend’s Super Bowl. When the Chiefs took on the New York Jets in October — the first game since Kelce and Swift first started dating — ratings were reported at 29 million.

In Britain, a poll revealed that almost 13 million Brits will watch the Super Bowl – with half of Swift’s fanbase in the country seeing Kelce and Co in action.

But the 34-year-old won’t be the only famous person in attendance. R&B singer Usher will perform the iconic halftime show, although he will not be paid, as is customary for the entertainer chosen to perform at the chosen venue. Instead, he will use the event’s large viewership to promote his new music.

Elsewhere, celebrities who could appear include Chiefs fans such as actors Paul Rudd, Jason Sudeikis, Brad Pitt and Henry Winkler. Meanwhile, the 49ers also have esteemed company among their fan base, such as rapper Lil Jon and actor Andy Samburg.

In short: this is not an event you should miss. Last year’s event drew 115.1 million viewers, making it a showpiece event that brings together people from across America. It’s no surprise that advertisers pay a lot of money when all eyes are on it. Last year, Amazon paid $26 million for a 120-second ad showing its Alexa device.

Below, Mail Sport have provided an in-depth graphic that gives you everything you need right now about Sunday’s event, including head-to-head stats for both teams, which famous fans they have, who the key players are on both sides, plus an overview of the key statistics.

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