The correct pronunciation of Sol de Janeiro’s popular ‘Bum Bum Cream’ – and everyone’s wrong

Beauty shoppers are shocked after discovering they have been mispronouncing the name of a popular skincare product for years.

Many assume that Sol de Janeiro’s Bum Bum Cream is pronounced phonetically, but the correct way to say it is actually ‘boom boom’ cream.

The Brazilian brand named the popular body lotion after the Portuguese word ‘boom boom’, which means ‘buttocks’ or buttocks.

Sol de Janeiro officially confirmed how to pronounce the name after years of confusion, but many shoppers still can’t get around it.

“Maybe I’m a stupid Billy too, but I always call it butt cream and not boom boom!” Alicia, from Victoria, recently revealed.

Many stood behind Alicia – and they have no plans to call the product by its proper name.

“My 16-year-old rolled her eyes and looked at me when I said ‘butt bum,'” one mother said.

“Well, I was a year old today when I learned this!” another added. ‘It’s too late to change now. I always thought it was a strange name.’

“I thought it was a cream to moisturize your bottom,” someone joked.

Shoppers also recently realized that they had been mispronouncing the name of skincare company ‘Cetaphil’ their entire lives.

The company – which was founded in 1947 by an American pharmacist – is pronounced ‘SEE-ta-fill’ instead of ‘SET-a-fill’.

The range of facial cleansers and moisturizers is named after cetyl alcohol, its main ingredient.

“The secret is hidden: this is how you pronounce our brand name,” Cetaphil revealed in 2015. The pronunciation is also used in radio and TV advertisements for the brand.

Many who saw the message had mixed reactions to the news.

“That’s just wrong,” said one man. “I’ve been calling it ‘Seh-ta-fil’ (like set) since I was 11, so about 18 years. It seems too late to change!’

‘Hey? We’ve been using the lotion for 30 years and you can’t teach an old dog new tricks,” wrote another.

‘What? It should be changed to ‘Set-a-phil’ – that’s only right,” a third argued.

But others were happy that their version was correct all the time.

“That’s how I’ve always pronounced it, so I’m glad I was right this time,” one skincare enthusiast revealed.

‘I’ve been saying it that way all my life. “I always thought if it had to be pronounced ‘Set-a-phil’ it would have two ‘t’s,” said a second.

Another wrote: ‘To-ma-to, To-mah-to! No matter how it’s pronounced, the products are great. I’ve been using the cleansing bar and moisturizer for years and love it!’

However, Cetaphil’s mispronunciation wasn’t the only shock to the beauty community.

Makeup enthusiasts recently discovered that they are also mispronouncing the popular beauty brand Nyx Cosmetics.

Founded in 1999, the makeup brand is named after the Greek goddess of the night – and is pronounced ‘Nix’ instead of NYX or Nikes.

The company has now confirmed how to pronounce the name, after years of confusion Tweet.

“It’s pronounced NIX not NYX or NIKES,” Nyx Cosmetics wrote on Twitter, to the disbelief of hundreds of thousands.

This is how the name of the Greek goddess is also pronounced.

The news sparked mixed reactions from fans.

“I’m sending this to my mom who says NYX, I’ve been telling her that for years,” one commenter wrote.

“Whoever says ‘nikes’ needs a hug,” another added.

A third wrote: ‘I know it’s Nix but I still say NYX because I don’t know, maybe I’m a little crazy.’

Others said they pronounced it right “all the time” and couldn’t understand those who didn’t.

‘People are still so terribly unaware? To be honest, I only know the correct pronunciation from RuPaul’s drag race. I was guilty of calling it NYX,” one person wrote.

“So I’ve been pronouncing it correctly since I was 10,” another added.

This isn’t the only beauty brand that has caused confusion with its name.

In the past, people have struggled with the popular brand Glossier (which is pronounced Gloss-ee-yay as opposed to Gloss-ee-r), as well as the hair brand Kerastase (pronounced Care-ah-stahss and not Care-ah- stay).