Adrian Portelli has exposed the depths of Australia’s cost of living crisis by drawing massive crowds to Coles supermarkets in Adelaide.
The Melbourne billionaire35, announced he would be giving away hundreds of dollars to Coles shoppers on Tuesday.
There were long lines outside the Munno Para supermarket, with Portelli claiming he had given away $75,000 to those in need at the first supermarket he visited.
“Coles first, $75,000 into the hands that need it,” he shared on his Instagram Stories.
The wealthy businessman then visited the Port Adelaide store on Commercial Rd around noon.
Videos shared to the billionaire’s Instagram Stories showed Portelli being cheered and applauded by the families he donated money to.
Portelli shot to fame on The Block Australia in 2022 when he drove a yellow Lamborghini to the televised auction day and bought Omar and Oz’s house.
He spent $16.65 million on four The Block homes in two years.
Melbourne billionaire Adrian Portelli has exposed the depths of Australia’s cost of living by drawing massive crowds to Coles supermarkets in Adelaide
‘Lambo Guy’, 35, announced on Tuesday he would be giving away hundreds of dollars to Coles shoppers
“Coles first, $75,000 in the hands that need it,” he shared on his Instagram Stories
The car enthusiast made his fortune by running his own promotional and giveaway company, and investing in real estate.
On Tuesday he won the Melbourne Cup from the exclusive Birdcage Enclosure.
Then on Wednesday, the wealthy lister influencer invited his 382,000 followers to watch him give away thousands of dollars to struggling Australian families.
Portelli announced the giveaway on his Instagram Story feed on Tuesday and said he would be at Coles Munno Para and Port Adelaide on Wednesday handing out $100 and $200 vouchers.
Although the original post has disappeared, it was shared widely.
Adrian, 35, announced the surprise giveaway on Instagram and traveled from Melbourne to Adelaide on his private plane
In the first video posted to his Instagram Stories today, ‘Lambo Guy’ Adrian Portelli showed off his Lamborghini collection of at least seven luxury vehicles.
In the first video posted to his Instagram Stories today, Portelli showed off his Lamborghini collection of at least seven luxury vehicles.
“Today is going to be an absolutely huge day. We’re going to Adelaide,” he said.
“A lot of people ask me if I can justify the cost of owning a private plane,” he said, offering a glimpse into his lavish lifestyle.
“I’m actually chartering the plane. I don’t like throwing money down the drain. It provides me with an income and I get the convenience out of it. To put it in perspective, I was asleep 20 minutes ago. The plane leaves in ten minutes and I’m arriving now.’
Portelli used his private plane to fly from his home in Melbourne to Adelaide and back for a day.
At the second supermarket he visited, Adrian said he handed out a total of $150,000 to the large crowd of families he filmed in time-lapse videos.
Coles and Woolworths, Australia’s two largest supermarket chains, are currently being taken to court over allegations that they deliberately misled customers with false discounts.
The Block bidder Adrian ‘Mr Lambo’ Portelli (pictured) is preparing for a bold and groundbreaking move that will leave fans stunned
Despite the upbeat music playing to Portelli’s video of the queues snaking around the Port Adelaide store, the footage also showed the sheer number of Australians willing to queue in the middle of a workday for one of the handouts of the billionaire.
The upcoming Block Auction is already becoming one for the history books.
TV insiders have revealed how billionaire entrepreneur Portelli is gearing up for an unprecedented move that could rewrite the show’s history.
“Rumor has it that Adrian Portelli has his sights set on buying every single property,” the insider revealed.
Kristian and Mimi posed for a photo at the Melbourne Cup ahead of The Block AU auction
The source said Portelli is serious about making a statement and cementing his position as The Block’s most powerful buyer.
“He has been talking to the producers about this for weeks and is confident the deal will go through.”
Portelli, who became a household name after his high-profile signings in previous seasons, is no stranger to turning Block homes into major publicity stunts.
His company, LMCT+, has regularly raffled off properties from the show, including last year’s $5 million purchase of Steph and Gian’s winning home.
The millionaire entrepreneur plans to buy all five Phillip Island homes at this year’s auction for a whopping $15 million – a first in the show’s long-running history.
While the original lottery winner chose a $2.5 million cash prize over the property, the house was ultimately awarded to Bryan, a 42-year-old from Victoria, in a re-draw in July.
A close friend of Portelli’s told Ny Breaking Australia: ‘Adrian would like to round them all up. He’s not doing this just to win one house; he tries to conquer them all and then convert them for his company. It would be the largest single sale in Block history.”
“He loves drama, and this auction will be no exception,” the friend added. “He’s ready to steal the show.”
What makes his potential purchase even more striking is the uniform price guide for all five homes.
The properties are listed with price guides between $1.7 million and $1.85 million – a significant drop from last year’s season, where reserve prices ranged from $2.97 million to $3.35 million.