Sam and Snezana Wood have launched a new protein range called 28GO!, named after the fitness app personal trainer Sam sold for a whopping $71 million last year.
The Bachelor lovebirds shared the huge career news on Instagram on Thursday.
Sam and Snez shared several photos of themselves posing with the protein products, and announced they would be heading to Woolworths.
“A total pinch-me moment,” Snezana wrote.
The protein range includes 16 products, including powders, bars, collagen waters, but also mug cakes, mousse, pancake mix, banana bread and hot chocolate.
Bachelor stars Sam and Snezana Wood have launched a new protein range called 28GO!, named after the fitness app that personal trainer Sam sold for a whopping $71 million last year
Snezana said the pair tried to serve a wide range of customers.
‘There really is something for everyone and we are so proud of that. We can’t wait for you to try it out and let us know what you think,” she finished.
The photo showed the genetically blessed couple sampling the produce together at their Melbourne home.
Sam sold his fitness program, 28 by Sam Wood, for a whopping $71 million in May last year.
The couple shared the huge career news on Instagram on Thursday. Sam and Snez shared several photos of themselves posing with the protein products, and announced they would be heading to Woolworths
The protein range includes 16 products, including powders, bars, collagen waters, but also mug cakes, mousse, pancake mix, banana bread and hot chocolate
The Melbourne entrepreneur sold the program to myDNA, which offers customers fitness and health plans based on an analysis of their DNA results.
“I am so proud of what we have achieved so far and even more excited about what the future holds with myDNA,” Wood told news.com.au at the time.
Under the deal, Wood became an investor in myDNA, with a five percent stake.
Since launching 28 by Sam Wood in 2016, the program has attracted more than 400,000 users and partnered with the likes of Woolworths and Blackmores.
Sam sold his fitness program, 28 by Sam Wood, for a whopping $71 million in May last year
In 2018, Wood invested $1 million in the 28 by Sam Wood program to make it a bigger competitor in the fitness space.
Dennis Bastas, chairman of myDNA, told AFR that 28 by Sam Wood’s custom-designed app and website was a big factor in the $71 million deal.
“Sam has a great following and the platform itself offers a wonderful user experience. To be honest, from the myDNA perspective, the attraction in acquiring his company was all the people who agreed to it,” Bastas said.
Fun: The 28 by Sam Wood program includes fun and challenging workouts, as well as recipes and meal plans to help people get back in shape