AVI SHARMA
Occupation: city banker
Location: London
Key info: Youngest candidate and believes Lord Sugar’s investment will get him out of the city’s banking “rat race”
He says: ‘Some say I’m delusional, I prefer the term optimistic.’
dani donovan
Occupation: owner of a hair salon
Location: Hertfordshire
Key information: She thinks she deserves to win the show because her business fills a ‘huge gap’ in the marketplace, and says, ‘It baffles me that no one has done it yet!’
She says, “I think I’m a different kind of business owner, someone people identify with a lot more.”
EMMA BROWNE
Occupation: Senior Account Executive
Location: County Kildare
Key information: Laser focused on making your unique business idea a smashing success
She says, ‘I’m disgustingly competitive. I will do my best to earn this investment.’
JOSEPH PHILLIPS
Occupation: Safari Guide
Location: Worcestershire
Key fact: The “James Bond of the business world” with a degree in Zoology
He says, “If Lord Sugar wants to invest in a business to help save the ocean, one lip balm at a time, then I’m your man.”
BRAND MOSELEY
Occupation: Owner of a pest control company.
Location: London
Key Information: An ex-soldier who says he can “sell anyone” with the gift of eloquence
He says: ‘If Lord Sugar doesn’t choose me, then he’s missing a trick.’
MEGAN HORNBY
Occupation: owner of confectionery and cafeteria
Location: East Yorkshire
Key information: She says her business fills a gap in the market and has the potential to be nationally recognized.
She says, “I believe that no matter what situation I find myself in, I will always tell one hundred percent of the truth, even if it’s hard to hear.”
ANTONY ROCHELLE
Occupation: Hairdresser and owner of an academy.
Location: Bedfordshire
Key Information: She describes herself as “tenacious, fierce and determined” and says that together with Lord Sugar they would be “an absolute force to be reckoned with”.
She says, “I’m always compared to the Kim Kardashian of the business world because I do business with a touch of glamour.”
shazia hussain
Occupation: technology recruiter
Location: London
Key information: Wants to advocate for a diverse representation of diverse women in the business world
She says: ‘I don’t need friends in business. I’m here to win this.
SOHAIL CHOWHARY
Occupation: Owner of a martial arts school.
Location: Southampton
Key info: He was raised in a council house and worked hard to build businesses and warns other candidates to be ‘cautious’
He says: ‘I am calm and collected, but what if they come to me? I will bite and sting and leave my mark.’