The Apprentice star Rochelle Anthony has said the BBC “dirty” her after she posed for promotional photos for the 2023 finale.
The glamorous 35-year-old, who calls herself “the Kim Kardashian of the business world”, will go head-to-head over Lord Alan Sugar’s investment with fellow finalist Marnie Swindells on Thursday night.
The two finalists must launch a new business and pitch it to Lord Sugar for a chance to win his £250,000 investment and become his next business partner.
Marnie shared the professional snaps on her Instagram and captioned the post: “Just two women fighting for a better life.”
We may be competing right now, but the truth is, I’m in awe of Rochelle. I look at all that she has accomplished as a mother, a business owner, and most importantly, as a woman, and I can’t help but admire her.
Not a fan: The Apprentice star Rochelle Anthony said the BBC ‘dirty’ her after she posed for promotional photos for the 2023 finale
“We haven’t always seen eye to eye and you’ve seen us fight multiple times on the show, but that’s just a testament to our fire. We both know what we want and are willing to fight for it. You can’t hate us for that!
‘Of all the candidates, I see the greatest part of me in Rochelle – the graft, the urgency and the willingness to do whatever it takes – and I can’t wait to share this arena with her tomorrow!
‘We started this journey together, let’s finish it together. My First Day: Let’s Do It! ❤️’
Rochelle liked the post, but said she hated airbrushed photos: ‘These photos got us dirty too lol. I’ll upload my cam xx’
Also below a second photo, Rochelle said of her BBC promo image: “The BBC one made it look like a whole new outfit.”
Last year’s runner-up Stephanie Affleck responded: “Dude what you do with your pictures is absolutely f*cked up, it made me look like a super babysitter!”
Rochelle owns The Dollshouse Salon in Milton Keynes and is looking to expand with the investment.
He recently explained that he’s looking for a business partner and not a ‘sugar daddy’, but admitted that the 75-year-old business mogul’s ‘good aura’ might make some women fall for him.
Rochelle told The Sun: ‘Lord Sugar is the same age as my father and actually reminds me of him a bit, so I saw him as a father figure.
‘Some women may be attracted to him because he has a good aura around him. He’s a good-looking man for his age, but he’s not my type.
Marnie shared the professional snaps on her Instagram and captioned the post: “Just two women fighting for a better life.”
Impressive – The two finalists must launch a new business and pitch it to Lord Sugar for a chance to win their £250,000 investment and become his next business partner.
Rochelle liked the post, but said she hated airbrushed photos: ‘These photos got us dirty too lol. I’ll upload my cam xx’
She continued: ‘I want to be a business partner, I don’t want to be a love interest. I don’t need a sugar daddy.
It comes after Rochelle closed five corporations before appearing in the current series of The Apprentice.
She owns The Dollshouse Salon in Milton Keynes, but it hasn’t always been easy for Rochelle as the reality contestant has tried multiple times to make it big.
TV personality Rochelle launched Blow & Glow Ltd in March 2019 but was placed under mandatory cancellation just over a year later in 2020, meaning Companies House has likely applied for the removal of the registration company.
Blow & Glow was officially canceled the following January, disbanding the same month.
In October 2019, Rochelle registered Ultimate Weave Extensions Ltd with Companies House under the name The Invisi Weave Ltd.
He was notified of a mandatory strike in January 2021 before changing the company name, and was granted another strike in December last year, with the company closing this month if no action is taken.
In April 2020, Rochelle registered The Dollshouse Academy Ltd with Companies House and received a mandatory cancellation in July 2021.
The cancellation action was stayed the same month and in December 2021 the company registered as inactive with just £1 in its accounts.
‘He’s not my type’: Rochelle explained she’s looking for a business partner and not a sugar daddy, but admitted the 75-year-old business mogul’s ‘good aura’ might make some women fall for him
Meanwhile, The Dolls House Hair and Beauty Ltd was registered with Companies House in 2014 before it was dissolved in August 2021, and The Dolls House Hair Ltd was incorporated in 2014 but dissolved via voluntary cancellation in September 2020.
Rochelle told MailOnline: ‘I have registered a number of company names in the past, which is not uncommon.
‘Business is sometimes trial and error to get to where you finally want to be and that’s where I am now; with a business that I am immensely proud to have created, The Dolls House Salon, and in which I strongly believe.’
It comes after The Dollshouse Salon emerged, owes £65,000 and only has £500 in assets, according to Companies House.
The sums are in stark contrast to the lavish lifestyle that Rochelle portrays for herself on social media.
He previously told MailOnline: ‘As many hair salon owners will tell you, the hairdressing industry has been hit hard by the pandemic.
‘I had to close my salon for almost a year. My salon has not fully recovered from the pandemic, and the new cost of living crisis presents another challenge.
‘Its no a secret! I’ve been very open and honest about this on my social media channels and it’s a big reason I requested The Apprentice.
‘I hope to show that my belief in my dream is strong and that it will not deter me from achieving my ambitions.
Idol: Rochelle has called herself the Kim Kardashian (pictured) of the business world after appearing on The Apprentice
Real numbers: Rochelle’s The Dolls House salon in Milton Keynes owes £65,000 and only has £500 in assets, according to Companies House
Expensive Taste: Rochelle shares photos from her vacations abroad in far-flung destinations like the Maldives, Dubai and Australia, suggesting her empire is lucrative.
Rochelle shares photos from her vacations abroad in remote destinations like the Maldives, Dubai and Australia, suggesting that she is earning lucrative income from her venture.
Her wardrobe is brimming with designer outfits, with Rochelle showing off her Christian Louboutin scarves, Fendi scarves, and an array of swimwear in a plethora of sexy snaps.
Says Rochelle, “I’m always compared to the Kim Kardashian of the business world because I do business with a touch of glamour.”
She describes herself as “tenacious, fierce and determined” and says that together with Lord Sugar they would be “an absolute force to be reckoned with”.