The ’00s were Gen Z’s #1 decade — and here are their 40 favorite things about them, from flip phones to Paris Hilton. Do you agree with their top picks?

Nine in ten (90 percent) young Britons say the 2000s are back in fashion, while almost a quarter (22 percent) think the 2000s were the most exciting decade to grow up in, according to new research.

One in four (23 percent) of British Gen Zers surveyed by Magners say they would happily transport themselves back to the 2000s if they could, while 18 percent say the decade makes them feel nostalgic, despite many being too young to remember it.

The study also ranks the 40 things that Gen Z (those born between 1995 and 2010) consider the coolest parts of the 2000s. The launch of YouTube in 2005 and the iPod in 2001 tied for top spot (31 percent).

In the ranking, young people praise the 2000s for the Harry Potter films (joint seventh, 16 percent), Big Brother (joint eleventh, 12 percent), Timberland boots (joint twelfth, 11 percent), flip phones (second, 24 percent) and Pokémon (fifth, 18 percent).

Seven percent of young people surveyed admit to loving the pub drink of the noughties: blackcurrant cider, with 16 percent even saying cider is their favourite drink.

A study has ranked the 40 best things of the 00s according to Gen Z Brits, with the launch of YouTube coming in joint first place

iPods (launched in 2001) tied with YouTube for first place in a survey of the coolest items in pop culture of the 2000s.

iPods (launched in 2001) tied with YouTube for first place in a survey of the coolest items in pop culture of the 2000s.

Other snacks that give Gen Z a nostalgic feeling include Freddos chocolate (31 percent) and Capri-Sun drinks (29 percent).

Half (50 percent) of older Brits surveyed believe young people are trying to emulate the style of the decade with graphic T-shirts (joint third, 20 percent), Ugg boots (joint third, 20 percent), skinny jeans (fourth, 19 percent), crop tops (joint seventh, 16 percent) and large hoop earrings (joint eighth, 15 percent).

Some of these items are now being displayed on the high street, in a revival of 00s trends.

But why?

The majority (88 percent) of Gen Z believe that 2000s TV shows will bring the decade back to the forefront of fashion.

2007’s Gossip Girl (26 percent), 2007’s Gavin and Stacey (25 percent), 2005’s Doctor Who reboot (23 percent) and 2001’s The Office (tied for 14th place, 19 percent) are among the most popular films.

Flip phones were voted the second coolest thing about the noughties

Flip phones were voted the second coolest thing about the noughties

Ugg boots came in third place in the ranking of cool items of the 2000s, with 20 percent of the vote going to the fashionable footwear

Ugg boots came in third place in the ranking of cool items of the 2000s, with 20 percent of the vote going to the fashionable footwear

Gilmore Girls, released in 2000 (19 percent), Big Brother, 2000 (tied for 11th place, 18 percent), Breaking Bad, 2008 (18 percent) and How I Met Your Mother, 2005 (18 percent) are also considered top-tier entertainment from the 2000s.

Music from that era is also cited as a contributor. Pop-punk (joint 12th, 11 percent) is seen as a comeback from the 00s with artists like Avril Lavigne (23 percent), Green Day (17 percent) and Linkin Park (11 percent) now being channeled into artists like Machine Gun Kelly.

Beyoncé (joint 13th place, 27 percent) and Rihanna (26 percent) are seen as the biggest icons of the 2000s, along with Miley Cyrus (26 percent) and Britney Spears (25 percent).

Paris Hilton was ranked as one of the icons of the 2000s (23 percent). She is pictured here at the 2003 MTV Movie Awards in Los Angeles

Paris Hilton was ranked as one of the icons of the 2000s (23 percent). She is pictured here at the 2003 MTV Movie Awards in Los Angeles

Eminem (23 percent), Paris Hilton (23 percent), Jennifer Aniston (21 percent) and David Beckham (20 percent) are also seen as icons of their time.

“This research shows just how much the nation loves the 2000s,” said Iain Telford, Brand Lead at Magners Irish Cider. “Twenty years ago, Magners brought cider to the world on ice and was a staple of good times and unforgettable moments. Today, we celebrate the nostalgia of the 2000s that still resonates with so many.”

‘With younger Brits embracing everything from bandanas (joint tenth, 13 percent) and curly hair (joint eleventh, 12 percent) to pop-punk (joint twelfth, 11 percent) and gilets (joint thirteenth, 10 percent), let’s relive the spirit of the 2000s and make new memories with the cider that made them better the first time around.’

THE 40 COOLEST THINGS OF THE NOUGHIT NoughtIES, ACCORDING TO GEN Z BRITISH…

1=YouTube – 31%

1= iPods – 31%

2 Flip phones – 24%

3= Graphic T-shirts – 20%

3= Ugg boots – 20%

4 Skinny jeans – 19%

5 Pokémon – 18%

6 Playing Snake on your mobile – 17%

7= Harry Potter movies – 16%

7= MSN Messenger – 16%

7= Cargo pants – 16%

7= Low waist jeans – 16%

7= Tamagotchis – 16%

7= Cropped tops – 16%

8= Large hoop earrings – 15%

8= Butterfly clamps – 15%

9= Baggy pants – 14%

9= Navel piercings – 14%

10= The Lord of the Rings – 13%

10= Bridget Jones’ Diary – 13%

10= Bandanas – 13%

11= Big Brother – 12%

11= Shimmer eyeshadow – 12%

11= Curly hair – 12%

11= Double denim – 12%

12= Pop-punk (e.g. Avril Lavine, Blink 182) – 11%

12= GHD Hair Straighteners – 11%

12= Timberland boots – 11%

12= Pop stars appearing on TV – 11%

13= Lipliner – 10%

13= Gilets – 10%

13= Beyoncé – 10%

13= Belly chains – 10%

14= Child of fate – 9%

14= Hats – 9%

14= Coldplay – 9%

14= Kylie – 9%

14= The Office – 9%

14= Ballerinas – 9%

14= Fluffy accessories – 9%

This research was conducted on behalf of Magners by Perspectus Global in August 2024.