Tesco, the UK’s largest grocer, has cut the price of more than 500 products as part of an effort to make shopping more affordable for consumers.
The company said the price cuts targeted products “bought week in and week out” as well as summer favorites.
Prices have fallen by about 13% on average.
The price of pasta has fallen by a further 5 pence and that of milk by 10 pence, as part of the second wave of price cuts on both products in recent weeks.
Consumers can now buy a 500g packet of pasta for 20p less than they would have done in May, the grocer confirmed.
The UK’s largest grocer has slashed the price of more than 500 products as part of an effort to make shopping more affordable for consumers
The price of pasta has fallen by a further 5 pence, the second price cut in recent weeks
Milk fell 20 pence in April from the price of a 4-pint bottle
The same can be said for a four liter bottle of milk, compared to April.
Other products covered by the discounts include cheddar cheese, grapes, canned tuna, peppers and rice.
Ashwin Prasad, Tesco’s Chief Product Officer, said: ‘We know our customers are looking for value for money more than ever, and this huge round of price cuts on 500 key household essentials will help their budgets go a little further.
‘With price reductions on products such as grapes, peppers, rice and tuna, customers will find that it is even cheaper to eat healthy at Tesco this summer.
“And we will continue to work closely with our suppliers to pass on price reductions to our customers whenever we can.”
The supermarket giant has also confirmed that its popular Kids Eat Free scheme will run again this summer, offering children free meals when an adult uses their Clubcard and spends just 60p in Tesco cafes.
The promotion is available in 310 Tesco pubs across the UK from 24 July to 1 September in England and Wales, 3 July to 1 September in Northern Ireland and 3 July to 11 August in Scotland.
The cuts come just days after Tesco shoppers berated the supermarket giant for charging a whopping £10 for a tube of Colgate toothpaste.
MPs have also begun denouncing supermarket bosses over rising profits as consumer prices continue to rise.
The 75ml tube of Colgate Max White Ultra Whitening Paste was on sale at Tesco in Sheldon, Birmingham, for a massive £10.
The same shop also had a one-litre bottle of Filippo Berio olive oil on sale for £10.40.
The latter was a direct result of the war in Ukraine and extremely hot weather in Spain, which caused the average price of olive oil to skyrocket.
Temperatures in Spain – the world’s largest producer of olive oil – reached 40°C in April as little rain fell, leading to poor harvests.
Shoppers took to social media for the ridiculous prices, with one user saying they thought the image was “fake.”
Another said: ‘For £10 this better whiten the teeth of everyone on my street.’
A third quipped, “It’s cheaper in the long run to have all my teeth pulled and fake turkey teeth put in.”
A fourth also added: ‘£133 a litre? Makes £1.40 for a liter of petrol cheap!’
Another customer complained: ‘What’s the point when you take £20 into a supermarket, buy a tube of toothpaste and some oil and get away with no change?’
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