Teenage ‘mean girls’ are branded ‘disgraceful’ after using dark make up to ‘black face’ in Sephora before store worker calls them out for ‘incredibly offensive’ racist behavior
A group of teenage girls have been branded ‘disgraceful’ after a Sephora employee reprimanded them for using dark make-up to create ‘black face’.
The three girls were caught painting their faces with darker makeup colors at one of the popular beauty chain’s locations in Boston.
A video of the incident, which was shared on TikTok and has since gone viral, shows a staff member confronting the group and criticizing the girls’ apparent chaperone for their “incredibly offensive” behavior.
Although it can’t be heard in the video, the original poster claims the girls were “making animal noises” while applying the makeup.
Outraged social media users described shoppers as ‘shameful’ and ‘disgusting’ and have called for them to be banned from the store.
The makeup store’s parent company has said it is “extremely disappointed” by the girls’ actions and reiterated that “this type of behavior will not be tolerated at Sephora under any circumstances.”
Three teenage girls were caught painting their faces with darker makeup at a Sephora location at the Prudential Center in Boston, Massachusetts
A staff member confronted the group and criticized the girls’ apparent chaperone for their ‘incredibly offensive’ behavior
The footage was shot last weekend at a Sephora location at the Prudential Center in Boston, Massachusetts.
It shows a group of three white girls walking through the store after apparently using product samples to apply darker makeup to their faces. It is claimed that the girls wanted to photograph themselves.
An employee, who social media users claim does not work for Sephora but has a product stand in the store, then confronts the adult escorting the group and says, “I walked over here and you’re about to take a photo there.” to make of.
‘Do you want to document this? Go ahead. This is the stuff that ruins jobs… never mind how incredibly insulting this is.”
The adult supervisor, who apparently fires the employee, then walks away.
TikTok user @temiojoraa, who was visiting Boston for a track meet when she witnessed the incident, said she is “really so disgusted and disturbed.”
“This group of teenage girls and their mothers come in and go to the makeup department to use the blackface samples while giggling and making animal noises,” she wrote.
She also claims that the chaperone confronted her via recording after the incident.
Sephora’s parent company, Devries Global, said in a statement to the Black star from Atlantastated that the company was ‘disappointed’ by the incident.
A spokesperson said: ‘Sephora’s top priority is creating a welcoming and inclusive shopping experience for everyone. We are extremely disappointed with the behavior of these shoppers at our Prudential Center location and as a result they have been asked to leave our premises. This type of behavior will not be tolerated at Sephora under any circumstances.”
Sephora’s parent company has said it is “extremely disappointed” by the girls’ actions and reiterated that “this type of behavior will not be tolerated under any circumstances” (file photo from a Sephora store)
But many people have detailed their outrage online, claiming the girls should be banned from the store and praising the worker for his intervention.
“You have an amazing employee who intervened when a group of teens and their mothers came in and used your samples to do blackface while recording themselves making animal noises,” wrote X user @RyanShead.
“She deserves a raise. The moms and kids should be famous…in a bad way,” said @shanerooks
“This made me very upset..” wrote @mami_xo23
User @DntBurnUrBRIDGE added: ‘This is just nastyyyyyy smh.’
“The employee did the right thing,” echoed TikTok user @brandontgendron. “Let’s make sure Sephora knows they have a great employee with them.”
Another user @mariaisabelabarca replied: “They should be banned from Sephora.”
“Ban Sephora for life girl… The mom definitely needs to take a look at how she’s raising her kids because she’s doing so bad,” @jess__lb26 added.
DailyMail.com has contacted Devries Global for comment.
Tweens and teens go crazy in Sephora, trying out expensive skincare products and making a big mess
Drunk Elephant products aren’t the only products being destroyed by teens — the Inkey List, Fenty Beauty and Glow Recipe are also popular options
The incident comes after customers and employees of popular beauty chains, including Sephora, called out young girls for causing chaos in their stores.
Tweens and teen girls go crazy in Sephora, trying out expensive skincare products and making a big mess. Many teens are flocking to Drunk Elephant, a beauty brand loved by stars like Alix Earle, Hailey Bieber and Kourtney Kardashian.
Staff and shoppers alike have called the young women “wild” and begged their parents to supervise them in make-up stores.
TikTok content creator and esthetician Cassandra Bankson, 31, investigated the rumor in Los Angeles and was shocked by her findings. She told her 437,000 followers that the Drunk Elephant section was ‘disgusting’ before sharing images of the destroyed section.
The model found “a lip balm with literally a hair in it” and that “someone had applied the bronzing drops over one of the moisturizers and not even bothered to put them back.”
A Sephora employee from Tennessee also criticized the way the young people interacted with staff, portraying them as “mean girls” at the time.
“It’s not the fact that they’re little girls in Sephora, because makeup is subjective, there’s no age limit,” Sequoia told Cothra. Fox newsadding that her concerns were “more about what these girls aspire to” in the stores.
“It’s also the way they treat the workers,” she added. “You see these kind of mean girl antics from these 10-year-olds.”