Taylor Swift’s The Eras Tour continues to break records and generate unprecedented sums of money in the areas where it stops.
The numbers would earn the Shake It Off singer the highest-grossing tour ever, surpassing the $939 million earned by Elton John on his The Farewell Yellow Brick Road tour, the outlet said.
Swift would have plenty of time and places to update the numbers as she is expected to be at least seven months on the road from when she is expected to reach the milestone.
The latest: Taylor Swift’s The Eras Tour continues to break records and generate unprecedented sums of money in the areas where it stops. Pictured in May at MetLife Stadium in New Jersey
The Grammy winner has greatly influenced the economies of the twenty cities he has visited, boosting travel, transportation, lodging and local businesses, as TIME reported that the tour is expected to generate $5 billion in consumer spending.
The Federal Reserve reported last month that the tour has been a boost to national tourism.
Local businesses made more money on Swift’s opening night in Glendale, Arizona than they did for Super Bowl LVII earlier this year, TIME reported, citing that in a business sense, Swift’s concerts were the equivalent of two to three Super Bowls a weekend. the past five months.
Swift hit the road in Glendale last March for the tour, which features a 44-song setlist of her hits, taking in a total of 53 shows across Philadelphia, Chicago and Seattle, among others, before her first performance in Los Angeles earlier this year. completed. month.
The West Reading, Pennsylvania-born star has also added dates in major cities like Indianapolis, New Orleans and Toronto, as a result of the overwhelming demand.
The tour will take place again on August 24 in Mexico City, Mexico at Foro Sol for four dates with Sabrina Carpenter as her opening act.
The Cardigan singer revealed in June that her tour would go international next year with concerts in Asia, Australia and Europe, with dates through November 2024.
The singer has also seen a significant spike in her music sales during the trek, with streaming totals up nearly 80 percent since the tour began in March.
The 33-year-old singer has also seen a significant spike in her music sales during the trek, with streaming totals up nearly 80 percent since the tour began in March.
The Grammy winner was pictured on June 30 performing in Cincinnati
Fans attended on August 7 at SoFi Stadium in Inglewood, California
The Anti-Hero artist’s shows have attracted a number of celebrities, including Drew Barrymore, Cara Delevingne, Gigi Hadid, Mariska Hargitay, Selena Gomez, Billy Joel, Paul Rudd, Emma Stone, Miles Teller, and Reese Witherspoon.
A number of industry experts have expressed their views to the publication on the massive success of the tour and the reasons behind it.
Industry analyst Alice Enders said the singer’s tour couldn’t have come at a better time as a restless public is ready to spend money following the confining years of the coronavirus pandemic.
“We’re in an experience economy where people crave going out and participating in social events,” Enders, a former senior economist at the World Trade Organization, told the publication.
The Federal Reserve reported last month that the tour has been a boost to national tourism. Pictured in LA earlier this month
Enders said that “it’s no surprise that people are flocking to this Eras Tour experience in what is increasingly an increasingly digital environment we live in.”
Nora Princiotti, co-host of The Ringer podcast Every single album: Taylor Swift told TIME that Swift’s extensive catalog of hits laid the groundwork for the historically lucrative tour.
“She can go on for three and a half hours and follow hit after hit after hit,” Princiotti told the publication, adding, “I don’t know if anyone could have imagined a tour of this magnitude ever happening.” ‘