Taylor Swift uses her favorite song to build anticipation for her upcoming album: ’13 days until The Tortured Poets Department’
Taylor Swift has been open about her belief in the power of the number 13.
And in keeping with that motto and her strategic marketing skills when it comes to her career as a pop superstar, the Enchanted singer, 34, made a point to reference the 13 days until the release of her new studio album.
The Tortured Poets Department, her eleventh album of her illustrious career, will be released on April 19 at midnight.
In a nod to the past, Swift posted a video to her Instagram Stories showing an old-fashioned typewriter slowly beginning to write out the message as she reminded fans to pre-order the album.
“13 days until THE TORTURED POETS DEPARTMENT,” it reads by the time the message is finished, ending with someone hitting the “return” key and scrolling up one line.
Taylor Swift once again showed her belief in the power of the number 13 when she reminded her fans via her Instagram Stories that there are ’13 days until THE TORTURED POETS DEPARTMENT’
Swift, 34, first revealed that she had been working on her 11th studio album for two years during her acceptance speech at the 2024 Grammy Awards ceremony on February 4.
The fourteen-time Grammy winner seems to have been obsessed with the fact that ’13’ is a lucky number since she was a child.
It turns out she became fixated after realizing she was born on December 13 and turned 13 on Friday the 13th, according to People.
Ultimately, she had her first number one country hit with a 13-second intro.
Swift’s promotional push for the new album got a boost this week when SiriusXM unveiled the launch of a channel dedicated solely to the singer-songwriter, appropriately called Channel 13 (Taylor’s Version), which is a reference to both her favorite song and her recent reissues. .
It turns out that Sirius XM representatives made sure they added a No. 13 connection by launching the channel 13 days before her album release.
“The channel’s 13th day, Friday, April 19, coincides with the release of Taylor Swift’s new album The Tortured Poets Department,” SiriusXM announced in a press release. “Channel 13 (Taylor’s Version) will be playing the entire album, start to finish, all weekend long.”
Swift has been in promo mode for her upcoming release since she first made the announcement about the existence of The Tortured Poets Department during her acceptance speech at the 2024 Grammy Awards ceremony on February 4.
“So I want to thank the fans by telling you a secret that I’ve been keeping from you for the past two years, which is that my brand new album is coming out on April 19,” she said on stage after thanking the Recording Academy. “It’s called The Tortured Poets Department. I’m going to post the cover backstage now. Thank you. I love you.’
The video starts with a simple shot of an old-fashioned typewriter
Swift decided to share the message about her eleventh studio album using a typewriter
The message read in full: ’13 days until THE TORTURED POET DEPARTMENT’
The pop superstar has been in promo mode for The Tortured Poets Department since announcing its existence during her acceptance speech at the 2024 Grammy Awards ceremony in Los Angeles on February 4; she will be appearing at the 66th Annual Grammys
Team Swift has dropped teasers for the album using some lyrics used in songs including ‘All’s fair in love and poetry’
Swift has even gone so far as to adopt the persona of “the chairman of the Tortured Poets chapter.”
Swift is also sharing special edition versions of the new album, which includes The Manuscript
In addition to The Manuscript, versions of the new album also include The Albatross Edition, as well as The Bolter Edition and The Black Dog Edition
Since the Grammys, Team Swift has been sharing several pieces of information and teasers about her slate of new songs on her social media platforms.
Fans have since learned that the lyrics of The Tortured Poets Department will explore five stages of heartbreak: denial, anger, bargaining, depression and acceptance.
On Friday, Swift shared five playlists with Apple Music: one for each of those stages, with each playlist containing songs from her previous albums.
The playlists are titled I Love You, It’s Ruining My Life Songs, You Don’t To Tell Me About Sad Songs, Am I Allowed To Cry? Songs, old habits die screaming songs and I can do it with a broken heart songs.
The Tortured Poets unit will be released at midnight on April 19th.