Taylor Swift really puts Travis Kelce on the map! The Kansas City Chiefs star gains 1.6 million new Instagram followers in the month since he started dating the pop star

A claim that started as playful banter from Taylor Swift’s fan base is becoming increasingly difficult to deny.

Swift’s new romance with Kansas City Chiefs tight end Travis Kelce has been consistently top news stories since September.

While Swift “putting Kelce on the map” is questionable given Kelce’s success in the NFL, recent data shows this statement to be true in aspects outside of football.

British gaming site Amazon slots used data from SocialBlade to compare Kelce’s social media numbers before and after his relationship with the pop star went public. A month after Swift first appeared at a Chiefs game to support Kelce, the Kansas City star has gained 1,622,160 followers on Instagram.

“Taylor Swift’s impact is undeniable,” said an Amazon Slots spokesperson. “Her music has generated billions of dollars in revenue, and her concerts consistently sell out stadiums worldwide. Furthermore, Swift’s immense popularity has not only taken her own brand to the next level, but also resulted in a significant boost in merchandise sales for the brands and individuals she is associated with.”

Swift and Kelce’s relationship first became public when Swift attended Kelce’s Week 3 game

Kelce isn’t the only beneficiary of Swift’s presence at Chiefs games. The Chiefs and the NFL have also experienced significant increases in social media and viewership due to an abundance of Swifties tuning in to games.

Earlier in October, Average beingAccording to Chiefs data, the Chiefs Instagram page gains an average of 18,383 new followers with every Swift appearance. Meanwhile, the NFL is averaging 12,893 Instagram followers thanks to Swift’s cameos.

After Swift made her first appearance in a game against the Chicago Bears on September 4, fans flooded the broadcast of the Chiefs game the following week. As a result, the Week 4 game against the New York Jets became the most watched game since Super Bowl LVII due to a spike in female viewers.

On October 15, a fan presented Kelce with a friendship bracelet that said “on the card” while the 34-year-old was watching his brother Jason and the Philadelphia Eagles play the Jets at MetLife Stadium. This act made Kelce and company laugh as he thanked the fan for the gift.

“It has been fascinating to observe the remarkable increase in followers and unprecedented spike in sales of Kelce’s jerseys since his partnership with Swift,” the Amazon Slots spokesperson added. “It’s clear that her fans not only support her music, but are also invested in her personal life, hoping that the pop star finds her well-deserved happy ending.”