Australian Taylor Swift fans have spent hundreds of dollars to rent their Eras Tour concert outfits for the evening.
Clothing rental sites have been flooded with fans looking to recreate iconic Taylor looks or transition to their favorite era for the show.
Amna, from Sydney, spent $345 to rent the famous Clio Peppiatt Night Lucina dress, which retails for $3,589 – and it’s the same one Taylor wore for her 34th birthday party in December.
The 28-year-old office worker was ‘over the moon’ when she found the item for rent on The Volte, as she would never have been able to afford it otherwise.
“I’m wearing the dress to the concert on Friday and I don’t know what I would have done without it,” Amna told FEMAIL.
Amna, from Sydney, spent $345 to rent the famous Clio Peppiatt Night Lucina dress, which retails for $3,589 for her Eras Tour concert
Taylor Swift wore the same Clio Peppiatt dress for her 34th birthday party
Taylor Swift fans have been doing their best to find unique and current outfits for the shows.
Many have made their own clothes and homemade beautiful boots in preparation for the concert.
Amna said it made more sense to rent the dress for a night than to buy something new.
“I’ve wanted it ever since I saw it at Taylor’s months ago, and it’s too expensive to buy right away.”
Volte co-founder and CEO Bernadette Olivier told FEMAIL: “Taylor Swift’s rental is booming. Everything that glitters, with sequins, fringes and feathers is decorated, while groups of friends and family pull out all the stops for the concerts.’
She revealed there has been a 300 percent increase in sequin and tulle items, with more than 5,000 Australians renting Eras-inspired looks for the tour.
Designers like Dion Lee and Retrofete are especially popular among young fans after Taylor was spotted in their ensembles.
“It’s really exciting that people can enjoy fashion in a sustainable way,” says Olivier. “Instead of searching online for a cheap imitation, you can wear what Taylor actually wore for a fraction of the price.”
University of Brisbane student Brittany earns up to $30,000 a month renting out her wardrobe
University of Brisbane student Brittany, 20, earns around $30,000 a month by renting out her wardrobe on The Volte.
Brittany told FEMAIL there is a ‘huge spike’ in demand for her clothes during the Eras Tour weekends.
“Fans from Western Australia, Tasmania and pretty much everywhere have shown interest in my dresses,” she said.
‘It’s been really crazy. A lot of my clothes are sparkly and have sequins, which makes them ideal for concerts.’
Despite costing hundreds of dollars, many seemed to prefer renting to making a costume themselves.
A Taylor Swift superfan was previously left in tears when the homemade costume she spent 55 hours and $450 on didn’t fit her.
Ambra, from Melbourne, is a lawyer by profession but had her sights set on recreating Swift’s iconic $24,000 Versace jumpsuit.
When she went to try on the garment after it was finished, she realized that she had forgotten to add a zipper and that the fabric had become stiff from all the glue.
“I was so sad when it didn’t fit – that’s when I decided to sell it for a thousand dollars to account for the labor costs and all the effort it took to make it,” she told FEMAIL.
Ambra, from Melbourne, is a lawyer by profession but had her sights set on recreating Swift’s iconic $24,000 Versace jumpsuit with the help of her grandmother
Ambra worked on the costume for eight hours straight while she was between jobs – which is why she was shocked by the response she received.
“I’m so sorry, but thousands of stones can never cost more than $200. Selling this for a thousand dollars is daylight robbery,” one woman said in response to her ad.
“This isn’t worth a thousand dollars at all,” said one fashion employee. ‘I pay good money for things that I can guarantee will last for years – but if I think a fabric is going to fray as soon as I wear it, that’s a lot of money I can’t get back.’
“It’s for a concert, you might wear it once or twice,” one woman said. “It’s not worth spending a thousand dollars to just sell it or throw it away.”