Thousands of Taylor Swift fans are left heartbroken after epic pop-up store planning failure – and you’ll never guess how much a Tay Tay tour jumper will set you back
Taylor Swift arrives in Australia later this week for her sold-out Eras Tour and die-hard Swifties have already reserved spots in a pop-up merchandise store.
A special merchandise store will open at Melbourne’s Crown Casino on Tuesday morning and more than 20,000 fans have tried to book a spot to visit.
Unfortunately, the store can only accommodate a total of 3,000 customers, leaving 17,000 heartbroken Swifties unable to purchase an Eras Tour performance ahead of her opening show in Melbourne on Friday.
Some of the merchandise available for purchase includes a branded water bottle for $40, a tour tote bag for $50, a canvas tapestry for $55 and tour t-shirts for sale for $65.
Meanwhile, passionate fans who saved their pennies can purchase a Swift-adorned Tour jersey for a jaw-dropping $120.
Taylor Swift (pictured) arrives in Australia later this week for her sold-out Eras Tour and die-hard Swifties have already booked spots at a pop-up merchandise store
Kroon told the Herald Sun that footfall at their famous hotel increased by 70 per cent in the run-up to Swift’s concerts, with Melbourne’s CBD expected to be completely packed this weekend.
Taylor Swift fever has certainly hit Australia ahead of her sold-out shows in Sydney and Melbourne – and die-hard Swifties in Victoria can also visit a Taylor-themed cafe.
Blank Space Café in Newtown, in regional South Geelong, offers customers a unique Swift-themed dining experience.
A special merchandise store will open at Melbourne’s Crown Casino on Tuesday morning and more than 20,000 fans have tried to book a spot to visit. Unfortunately, the store can only accommodate a total of 3,000 customers, leaving 17,000 heartbroken Swifties
Some of the restaurant’s notable features include a huge banner with a drawing of Swift and “Blank Space” cups on which customers write their names.
Swift will arrive in Australia later this week to perform seven sold-out shows starting Friday, with sales expected to reach hundreds of millions of dollars.
The 34-year-old pop star’s Aussie tour is set to benefit many Australians in unexpected ways, with countless Swifties spending big on costumes and accessories for her show.
“Spending on fashion and craft supplies in the run-up to the concert is in addition to the usual expenditure for visitors,” a representative from economist Deloitte said. Nine.
They added that Australian Swifties who were excited about seeing their idol perform live were expected to spend as much as $220 million.
In addition to the millions of dollars spent on tickets, interstate fans will do a lot of traveling to shows, booking hotels, purchasing food and drinks and merchandise.
Fans have already spent an estimated $126 million on concert tickets and, combined with the additional $220 million, Aussies are spending a whopping $346 million on Swift’s Eras Tour 2024 in Australia.
Swift will arrive in Australia later this week to perform seven sold-out shows starting Friday, with sales expected to reach hundreds of millions of dollars