Taylor Swift breaks her own streaming record with re-recorded 1989 release… as she prepares to resume Eras tour
The only person, it seems, who can break a Taylor Swift record seems to be Taylor Swift.
The newly minted billionaire, 33, broke her own Spotify record for the most streamed artist in a single day, according to a post from the streaming service on X, formerly known as Twitter.
The hitmaker released her re-encoded album 1989 (Taylor’s Version) on Friday.
Not only has she played the LP more times than any other artist, but the LP has also set a record in 2023 as Spotify’s most streamed album in a single day so far this year, according to Variety.
Just over a year ago she set the record with the release of her album Midnights.
Record Breaker: It seems like the only person who can break a Taylor Swift record is Taylor Swift. The singer broke the Spotify record for the most streamed artist in one day on Friday
Spotify has not released the exact figures, but it did appear that the new vault track S**t! (Taylor’s Version) made its US debut at number one with 5.2 million streams.
Worldwide that number was 11.3 million.
On the global chart, the singer’s non-vault track, Style, did even better with 11.6 million streams.
The singer, who is preparing to return to the road on her Eras tour, has not commented on the success of 1989 (Taylor’s Version).
However, she thanked fellow artist Kendrick Lamar on Instagram for agreeing to re-record the Bad Blood re-mix on the new release.
“Watching @kenricklamar create and record his verses on the Bad Blood remix was one of the most inspiring experiences of my life,” she wrote.
“I still look back on this collaboration with so much pride and gratitude for the ways Kendrick elevated the song and the way he treats everyone around him.”
“Every time the crowd on The Eras Tour chanted his line, ‘You forgive, you forget, but you never… let it go!’, I smiled. The reality that Kendrick would go back and re-record Bad Blood so that I could reclaim and own this work that I am so proud of is surreal and mind-boggling to me.”
Streaming hit: Spotify announced that the singer had broken her previous record with the release of her new album 1989 (Taylor’s Version)
Bonus Track: The bonus track, S**t!, debuted at number one in the US on Spotify with 5.2 million streams. Worldwide that number was 11.3 million
Billboard Chart: Cruel Summer, from her 2019 album Lover, was at No. 25 on Saturday afternoon, giving the superstar 23 of the top 25 hits on Spotify. Additionally, Cruel Summer hit number one on the Billboard Hot 100 on Friday (pictured in New York on Thursday)
“I’m overjoyed to say that the Bad Blood Remix (featuring Kendrick Lamar) is available everywhere on the 1989 Deluxe Edition,” she concluded.
On Spotify’s daily US top 50 rankings, all 21 songs from the new 1989 album took over the top 21, with the Bad Blood Remix occupying 23rd place.
Drake’s IDGAF landed in 22nd place.
Cruel Summer, from her 2019 album Lover, was at number 25 on Saturday afternoon, giving the superstar 23 of the top 25 hits on Spotify.
Additionally, Cruel Summer hit number one on the Billboard Hot 100 on Friday.
After two weeks at the top of the box office, the film Taylor Swift: The Eras Tour was still going strong, but would likely lose the top spot to the spooky Halloween-themed Five Nights at Freddie’s.
Box office: After two weeks at the top of the box office Taylor Swift: The Eras Tour film was still going strong. The 15-day total is $139,444,861, according to Box Office Mojo
Matchday: Taylor has been preparing for the next leg of the Eras tour and is not expected to attend Beau Travis Kelce’s match on Sunday. It’s unclear what her absence will do to the NFL ratings, which have seen a boost since the two started dating (pictured in New York on Oct. 15)
The 15-day total is $139,444,861, according to Box Office Mojo.
The Eras tour concludes its 2023 edition starting November 9 in Buenos Aires, Argentina and running through November 26 in Sao Paulo, Brazil.
Sunday was expected to mark the first time the Anti-Hero singer was not present at a Kansas City Chiefs game to see her new boyfriend Travis Kelce, 34, take the field.
Her presence over the past month has boosted the NFL ratings, but it’s unclear what will happen when she’s not in a skybox for cutscenes.