Taylor Swift has taken the top spot as the most streamed artist in the US in Spotify’s annual Wrapped campaign, while racking up more than 26.1 billion plays worldwide.
While Swift was the most streamed artist in the US overall, it was Morgan Wallen’s song Last Night that topped the country’s chart for most streamed song.
The singer’s third album One Thing At A Time also took the crown for most streamed album in the US.
Taylor Swift tops a new chart as she becomes the most-streamed artist globally on Spotify’s annual Wrapped campaign for 2023 – with more than 26.1 billion streams.
In honor of Swift’s latest achievement, Spotify unveiled 21 puzzle pieces on billboards around the world, teasing her achievement in the 48 hours leading up to Wrapped’s launch on November 29.
In honor of Swift’s latest achievement, Spotify unveiled 21 puzzle pieces on billboards around the world, teasing her achievement in the 48 hours leading up to Wrapped’s launch on November 29.
The Easter eggs, something Swift is known for while promoting her songs and albums, culminated in a video that features multiple elements from Swift’s verse, including the friendship bracelets fans made for her concerts, a Cornelia Street street sign and numerous references on her album Reputation.
Once Swift’s new milestone was announced, fans streaming her music on the streaming giant saw the song’s progress bar change color to reflect the corresponding color of the era and turn into a sparkle.
Some of Swift’s biggest fans also received a thank you message from her and a special sharing card.
She is closely followed by Bad Bunny, The Weeknd and Drake on the Top Global Artists chart.
Swift’s songs, Cruel Summer and Anti-Hero, also made the list of Top 10 songs streaming worldwide.
This year has been another highly successful year for the pop superstar, who is estimated to have generated nearly $5 billion in consumer spending on the US leg of her Eras Tour alone.
She was also named Artist of the Year by Apple Music.
Her boyfriend and football star, Travis Kelce’s podcast ‘New Heights’, which he co-hosts with his brother Jason, became Spotify’s No. 1 sports podcast in the world.
The Easter eggs, something Swift is known for while promoting her songs and albums, culminated in a video that features multiple elements from Swift’s verse, including the friendship bracelets fans made for her concerts, a Cornelia Street street sign and numerous references on her album Reputation
Swift’s friend and football star, Travis Kelce’s podcast ‘New Heights’, which he co-hosts with his brother Jason, became Spotify’s No. 1 sports podcast in the world
In the US, Wallen is third on the list of most streamed artists and has had a great year.
At this year’s Billboard Music Awards, Wallen took home a whopping 11 trophies, more than any other artist, including wins for Top Hot 100 Artist, Top Streaming Songs Artist, Top Country Artist, Top Country Male Artist and Top Country Touring Artist.
It was also in the top Billboard 200 album and Billboard Hot 100 song of the year.
Wallen’s massive One Night At A Time concert also became the year’s highest-grossing country tour, earning $230 million.
In the US, Wallen is third on the list of most streamed artists and has had a great year
At this year’s Billboard Music Awards, Wallen took home a whopping 11 trophies, more than any other artist, including wins for Top Hot 100 Artist, Top Streaming Songs Artist, Top Country Artist, Top Country Male Artist, Top Country Touring Artist
Spotify Wrapped 2023 summarizes how 574 million people around the world listened to the streaming giant this year.
Earlier today, Spotify dropped a huge hint that this year’s Spotify Wrapped could be coming soon.
In a post on X (formerly Twitter), the streaming giant wrote: “Wrapped is… close. So close.’
The Wrapped feature, released once a year, is known to show how cool or weird your music choices have been this year and reveal what’s been on your mind over the past 12 months.
Speculation about the exact release date began to run rampant on social media.
While many people suggested the feature could arrive on Friday, others claimed it could be released as early as today (which they were right about).
“Sounds like today (Wednesday) or Friday,” one fan speculated in a post on X.
“Come on Spotify wrapped, I know you’re gonna fall today,” wrote another.
Some fans started digging into the history of Spotify Wrapped to discover any release date trends.
For the past three years, Spotify Wrapped has been released on Wednesday afternoons, indicating there was a good chance it would be released later today.
In a cryptic post on
Since its Instagram-friendly update in 2019, Spotify Wrapped has become an annual highlight for many music fans
Once it was released, users could open the Spotify app and receive an invite to go straight to your Wrapped report.
Their annual Wrapped report was also present on the main homepage of the app. Listeners could see their top artists, genres, songs, podcasts and listening minutes.
The giant also introduced two new AI-based features: Me in 2023 and Sound Town.
The Me in 2023 feature revealed one of twelve listening characters that best describe how the user listened to music on Spotify this year, including Alchemist, Shapeshifter, and Robostic, and a detailed explanation of what each of those words meant.
Sound Town matched listeners to a city based on their listening habits and shared affinity with artists.