Tata Steel’s global stride with new deal to aid Europe profitability

It was August 2007. Tata Steel turned 100 years old. Jamshedpur, the birthplace, had a festive atmosphere.

The line-up for the special event included the launch of Air Deccan’s commercial flight connecting Kolkata and Jamshedpur, and the release of Russi Lala’s new book, Romance of Tata Steel. There was also the screening of The Spirit of Steel, a 20-minute documentary directed by Zafar Hai showcasing the legacy of Tata Steel, and a corporate song written by Javed Akhtar and composed by Shankar, Ehsaan and Loy.

Apparently, Tata Steel was not only celebrating its centenary, but also the arrival of an Indian company on the world stage.