Shoppers have discovered the ‘ultimate summer dress’ – and it’s a bargain dupe for a high-end item that costs more than five times as much.
The Target Linen Blend Midi Dress with Scalloped Hem ($70) has wowed Australian women looking to spruce up their wardrobe.
It has been compared to Posse’s Zayla dress ($399), which sold out immediately, and another design from Seed Heritage ($229).
Both dresses are available in black and white and have scalloped hems across the chest and length of the skirt.
The trendy detail lifts the outfit above a simple strapless dress.
“The cut of the target is the best, it’s beautiful!” a customer shouted.
“I’m so here because of the popping Kmart and Target dupes that have been dropping lately,” said another.
A third wrote: ‘I really like Target’s European linen range; I think it’s so well made.’
The Target Linen Blend Midi Dress with Scalloped Hem ($70) has wowed Australian women looking to spruce up their wardrobe
The Target Linen Blend Midi Dress with Scalloped Hem ($70) is also available in white
But the dress isn’t the only Target dupe to go viral.
The Target Shoulder Bag ($25) flew off the shelves after fashion fans noticed a sharp resemblance to an English designer bag — and it matches the scalloped hem midi dress perfectly.
DeMellier’s Tokyo bag ($650) has a unique triangular shape with an arrow-shaped magnetic closure.
Shoppers around the world call it the perfect “city bag” that takes even the simplest outfit to the next level.
Likewise, Target’s shoulder bag is perfect for those on a budget who are looking for a high-quality accessory.
When compared side by side, the bags look almost identical, with many unable to tell the difference.
“I love this bag, it’s beautiful and stylish,” said one five-star reviewer. “It matches all my clothes.”
“There’s no one in my area who can afford a $650 bag, so the Target bag is a winner,” another added.
The Target Shoulder Bag ($25) [left] is flying off the shelves after fashion enthusiasts noticed a sharp resemblance to DeMellier’s Tokyo bag ($650) [right]
Target’s clothing lines are hailed as some of the best value for money pieces on the market, with thousands raving about the superior design and quality.
Target’s recent clothing lines have also gone viral on Australian fashion TikTok, with thousands of women sharing their clothing collections.
“I’m obsessed with the new summer and linen collection at Target,” one person said.
“The work cabinets are simply the best,” another added. “It’s always the first place I go when I need new clothes these days.”