The $60 dress from Target that’s the perfect ‘dupe’ of a $550 designer style: ‘I need this’
Shoppers are rushing to Target to buy an affordable summer dress that is said to be a ‘dupe’ of a popular Australian designer.
The $60 low-waist midi dress is similar to the $550 Anna Quan low-waist maxi dress.
The striking style embodies elegance and sophistication for a classic look that will turn heads at any event.
Both outfits are designed with a dropped waist, a white skirt and a black strapless top with a straight neckline.
The Target option is ideal for those on a budget, but is made from a viscose and polyester blend, while the designer alternative is made from cotton.
Forever New also sells a mid-range option for $150.
An Australian blogger nicknamed ‘Kmart Insider’ revealed the comparison online.
“Aim to drop a $60 dupe of a $550 designer dress? I’m so for it!’ read the caption.
Target Australia’s $60 Drop Waist Midi Dress (left) resembles the $550 Anna Quan Drop Waist Maxi Dress (right)
The Instagram post quickly caught the attention of others who raved about the Target dress.
“Good job Target,” one person wrote.
“First thing to the target tomorrow,” said another.
A third preferred the budget Target version over the designer alternative.
Available in sizes four through size 14, the Target dress is designed with hidden side seam pockets and a double-layer top. There is also a white version.
Forever New also sells a mid-range option for $150 (pictured)
Earlier this year, Kmart Australia released a trendy $35 summer dress that thrilled shoppers.
The sleeveless midi dress with bow at the back is a perfect summer essential, designed with an Amalfi Coast-inspired pattern.
The print features sketches of lemons, olives, chili peppers, flowers, candles and wine – symbols often associated with Positano in Italy.
Other brands have released similar looks with the trend style; Palm Noosa launched a version priced at $360, and Forever New at $189.99.
The mid-length Kmart dress is available in sizes six to 20 and is made with a square neck, two side pockets and a bow detail at the back.
Kmart Insider also noticed the sale and shared images on Instagram.
‘This summer’s hottest trend just landed at Kmart! For just $35 we can all add some serious European charm to our look,” she wrote.