How Target Australia is taking on Big W with a bold new shopping move: ‘Changes everything’

Target Australia is taking over Big W’s famous toy sale with its own toy sale: 20 percent off big-name products including Lego, Barbie, Hot Wheels, Play-Doh, Nintendo and more.

Shoppers across the country will have the opportunity to shop at the Big Brand Toy Sale starting Thursday.

The epic sale will run for three weeks until Wednesday, July 17 and products are expected to fly off the shelves as parents stock up for birthdays and Christmas.

OnePass members have exclusive early access to special offers from Monday, June 24 to Wednesday, June 26.

Popular options include the Barbie Dreamhouse Pool Party Dollhouse which has been reduced from $249 to $185, along with the $9 LEGO Creator Red Dragon and $99 Little Tikes Cozy Coupe.

Gamers can rejoice at the $90 discount they’ll get when they buy the new Nintendo Switch OLED model console, bringing it down to $449 from $539.

Customers can save $125 on the new PlayStation 5 Disc Console Slim Edition, which has been reduced from $799 to $674.

Bluey and Barbie fans will be happy as there are also a plethora of toys of varying prices on sale.

Customers across Australia can get their hands on the offers from Thursday, June 27

OnePass members have exclusive early access to special offers from Monday, June 24 to Wednesday, June 26

The sale runs until July 17

OnePass members have exclusive early access to special offers from Monday, June 24 to Wednesday, June 26. The sale runs until July 17

There’s a range of Lego favorites to choose from, including $4 Minifigures, $21.60 Disney Classic Simba the Lion King Cub and $21.60 DUPLO Disney Mack at the Race.

Those over the age of 10 may want to start or expand their collection with a range of larger Lego sets, such as the $125 Star Wars R2-D2 or $71.20 Orchids.

Likewise, Barbie fans will be happy to hear that the popular Barbie Dreamhouse is on sale for $185, down from $249 – a savings of $64.

Parents with young children can score a bargain on purchases from Fisher Price and Paw Patrol.

Barbie fans will be happy to know that the popular Barbie Dreamhouse is on sale for $185, down from $249 - a savings of $64

Barbie fans will be happy to hear that the popular Barbie Dreamhouse is on sale for $185, down from $249 – a savings of $64

Gamers can rejoice at the $90 discount they'll get when they buy the new Nintendo Switch OLED model console, bringing it down to $449 from $539

$99 Little Tikes Cozy Coupe shown

Gamers can rejoice in the $90 discount they’ll get when they purchase the new Nintendo Switch OLED model console, bringing it down to $449 from $539. Parents can also get the $99 Little Tikes Cozy Coupe pick up (right)

Hot Wheels hunters will need to act quickly to get their hands on the $29 Premium Collector Set, the $29 Whip Around Raceway or the $15 Monster Trucks 4-Pack.

Elsewhere online and in-store, customers can buy baby toys, electronic rhymes and Play Doh.

Customers can view the full catalog on the Target Australia website.