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Today, most smartphones are equipped with facial recognition technology, multiple cameras and wireless charging systems.
But we were much quicker to be impressed in the ’90s, with handsets causing a stir if they had a camera at all.
However, classic phones have made a bit of a comeback with Gen Z users calling the simple devices “dumbphones.”
In the midst of this retro revival, Nokia has launched a new bright pink flip phone, the Nokia 2660 Flip.
The launch comes exactly 25 years after the launch of Nokia’s very first flip phone in 1998.
Nokia has launched a new bright pink flip phone, the Nokia 2660 Flip. The launch comes exactly 25 years after the launch of Nokia’s very first flip phone in 1998
Nokia first announced the new phone last year, but today released it in two new colors – Pop Pink and Lush Green – to celebrate its 25th anniversary.
“There has been a wave of interest in flip phones and we believe the interest stems from a need to take a break from the constant stream of incoming digital notifications, social media posts and more,” said Lars Silberbauer, Chief Marketing Officer from HMD Global, the home of Nokia phones.
“People want more simplicity, more personal time, more time to think and time to have an uninterrupted conversation!
“I’m sure we all have examples where a beautiful life moment has been spoiled by a distraction or notification.
“That’s why we’re reintroducing the Nokia 2660 Flip, to give people back those important life moments.”
The Nokia 2660 Flip has a clamshell design and is only 10 cm long when folded.
It flips open to reveal a 2.8-inch screen alongside large physical buttons, with no touchscreen in sight.
While it has a rear camera, it’s only 0.3MP – significantly lower than the iPhone 14’s 48MP lens.
The Nokia 2660 Flip has a clamshell design and is only 10 cm long when folded. It flips open to reveal a 2.8-inch screen alongside large physical buttons, with no touchscreen in sight
Nokia first announced the new phone last year, but has now released it in two new colors – Pop Pink and Lush Green – to celebrate its 25th anniversary
However, Nokia hopes this will be one of the phone’s biggest selling points, claiming the low-quality camera is perfect for “lo-fi Y2K-esque shots.”
The phone may also appeal to festival goers, thanks to its battery life of up to 26 days and the drop-resistant polycarbonate housing.
And before you panic, thankfully Nokia has confirmed that its fan favorite feature is included in the Nokia 2660 Flip – the classic Snake game.
The Nokia 2660 Flip is on sale this week in Pop Pink and next week in Lush Green for £64.99 ($80.24).
Retro phones have been making a comeback since 2017, when Nokia released a new version of the 3310 phone, 17 years after the original version launched.
That same year, Motorola revealed that it was bringing back its iconic RAZR phone and joining forces with British company Binatone to create the Binatone Blade.
Experts claim that one of the main appeals of these basic phones is the nostalgia that comes with them, as well as the significantly lower price tag than smartphones.
People are also noticing that they don’t need all the functionality of more expensive smartphones, preferring the simplicity of a paired device.
Speak against CBSPhiladelphiaDarren Zygadlo, creator of onecutreviews.com, said, “I think there’s a lot to be said for a product that makes you nostalgic.
“We’ve reached a point where we can do pretty much anything with these phones and I think some people are wondering, ‘What do I need all this for?'”