Most smartphones have pretty good cameras, but only a small number also have XMAGE technology – and when it comes to smartphone photography, XMAGE is almost magical. It’s an excellent combination of advanced smartphone technology, next-generation software and camera expertise, delivering truly exceptional results. If you want to take the most vibrant, beautiful and colorful photos with the least fuss, XMAGE is your perfect photography partner.
You’ll find the latest version of XMAGE technology in three of Huawei’s flagship phones: the Huawei P60 series, the Huawei Mate X3 and the Huawei Mate 50 series. All three offer advanced XMAGE technology to ensure your phone perfectly captures the image you see in your mind’s eye.
So what is XMAGE, and how are such stunning photos taken?
What is XMAGE?
Huawei XMAGE is a unique mobile photography technology system that combines camera optics, mechanical engineering, imaging technology and image processing to provide an extraordinary, unique and joyful mobile photography experience.
XMAGE delivers a new level of color accuracy thanks to XMAGE’s extensive software and hardware collaboration, including full color XD Fusion collaboration. It is particularly good at capturing details, even in complex lighting conditions.
It’s so good that it’s clearly inspired some competitors as well.
How does XMAGE work?
To take great photos, you have to start with incredibly accurate images. XMAGE achieves this through a combination of optical and mechanical precision, high-quality image processing and the latest image technology. Together they ensure your camera captures the maximum amount of light and detail to deliver exceptional results.
One of our favorite things about XMAGE is that it does all the work for you. Designed in collaboration with the Tsinghua Art & Science Color & Imaging Institute, the presets are designed to harness all the photo power of XMAGE in the easiest way possible. You can use the Original preset to capture flowers and other small objects where details are paramount; vivid for stronger, higher-contrast scenes such as sunsets or blue-sky days; and Clear for portraits that really stand out.
Whatever you want to capture, XMAGE ensures that the results are perfect and that you can always find the right color pattern for every shooting scenario. Simply tell XMAGE what you want to photograph and the device automatically identifies the best image settings to capture what you’ve seen with your photographic eye.
The art and science of stunning photos
Huawei has brought together brilliant minds from around the world to work on its imaging technology. The image color research team brought together experts from seven different Huawei research centers around the world, including from China, Finland and Japan, and their areas of expertise in eight different research areas, including art, psychology, optics and color science. That means Huawei’s color technology isn’t just a technological triumph. It also embodies the artistic and cultural visions of photographers.
The results speak for themselves. Whether you’re shooting beautiful sunsets by the sea, taking perfect portraits or getting up close to insects to take macro shots, the images XMAGE produces are exceptionally clear, vibrant and detailed without ever looking processed.
This picture, shared by Huawei CEO Richard Yu from his Huawei P60 Pro, is a great example of the technology in action: it’s a night shot of an illuminated tower with the moon behind it, and every part of the image is captured perfectly. If you’ve ever tried to photograph the moon, you know that photographing it is very tricky and often turns out to be a blurry white mess, but here it is exactly as you see it with your own eye – and the tower in the foreground is just as sharp, with its rainbow hues and white spotlights just as vibrant. It would be an incredible view from any camera, but from a smartphone it’s spectacular.
See your photos at their best
Another very important part of Huawei’s technology is the displays of its flagship phones, as these are designed to deliver professional image quality, so you can see even the smallest details of your shots.
The P50 Series True-Chroma Image Engine can deliver true-to-life photos, with full software and hardware collaboration and P3-level calibration of over 2,000 colors. HUAWEI XD Fusion Pro’s bold new texture engine on P60 series accurately reproduces the details of objects, so what you see is what you get.
That extraordinary True-Chrome Display and the Huawei X-True Display of the Huawei P60 and Mate X3 rival the color accuracy of professional photographers’ desktop monitors. They provide incredible accuracy wherever you go with your phone, so you don’t have to wait until you get back to your PC to select your best photos and see them at their best.
Whether you’re a serious photographer or a happy hobbyist, XMAGE delivers incredible photographic power that delivers incredible results with incredible ease of use. Click here and discover how XMAGE can help you become an even better photographer.
HUAWEI XMAGE PRICES 2023
Huawei has now proudly announced the winners of the HUAWEI XMAGE Awards 2023, selected from a whopping 600,000 entries. Some of these winners are mentioned in this article – and it’s safe to say they are BEAUTIFUL. The
View all this year’s winners here: https://consumer.huawei.com/en/campaign/xmage