Taco Bell is giving away free Doritos Locos Tacos – here’s how to get one
Taco Bell is giving away free Doritos Locos Tacos – here’s how to get one
- The brand promotion is available every Tuesday until 5 September
- It’s the first free “Taco Tuesday” since the company settled a trademark lawsuit
Taco Bell is giving away free Dorito Loco Tacos every week through September 5, in its first “Taco Tuesday” promotion since the settlement of a bitter trademark lawsuit with Wyoming-based Taco John’s last month.
The fast-food chain’s rival insisted he owned the rights to the phrase, but backed down from his claim in July, saying, “It’s just not worth the money it takes to defend it.”
To celebrate, Taco Bell has revived its weekly giveaway. Mexican food aficionados can walk into any outlet (as long as it’s not in New Jersey) and request the free snack at the counter.
They also have the option to pre-order on the app or website with a special code.
There is a limit of one Dorito Loco Taco per customer and no purchase is required.
Taco Bell and Taco John’s recently settled their lawsuit over the signature “Taco Tuesday” trademark. Taco Bell started the free event as a celebration of his victory
The free Dorito Locos Tacos promotion runs through September 5 in 49 states. New Jersey is not participating for legal reasons
Taco Bell first filed a petition with the U.S. Patent and Trademark Office in May to cancel the “Taco Tuesday” trademark owned by Taco John’s since 1989.
NBA superstar LeBron James even joined the campaign in an ad mocking the release titled “Taco Bleep,” which debuted May 22.
“Taco Bell believes “Taco Tuesday” is critical to everyone’s Tuesday,” the petition reads.
“Depriving everyone of saying “Taco Tuesday” — be it Taco Bell or someone who supplies tacos to the world — is like depriving the world of the sun itself.”
Taco John’s gave up the trademark just two months after the filing, citing legal fees as a primary factor in their decision.
Its CEO Jim Creel said the estimated $1 million it would cost to fight the problem would be better “go towards a good cause.”
The petition was filed by Taco Bell as a way to end the “Taco Tuesday” trademark that Taco John’s has owned since 1989.
Taco Bell may have suggested a free “Taco Tuesday” event in its post on X (formerly known as Twitter) the day news of the settlement went public on July 18.
The restaurant chain also credited Taco John’s for “doing the right thing” by conceding in the lawsuit.
It’s unclear how often the free “Taco Tuesday” events will run after the current promotion ends in September.
Meanwhile, Gregory’s Restaurant and Bar in New Jersey continues to own the “Taco Tuesday” trademark in the state, meaning Taco Bell locations in New Jersey will not participate in the giveaway.
There has been no communication between Taco Bell and Taco John officials since the two chains reached their settlement.
However, Taco John’s invited LeBron James to “donate all fees he received from the last multi-million-dollar Taco Bell Taco Tuesday ad campaign to CORE (Children of Restaurant Employees).”