Sydney Sweeney swaps her racy red carpet dresses for demure lavender look to promote skincare brand

Sydney Sweeney looks like the sweet girl next door in her new campaign for Laneige skin care.

As the brand’s Global Brand Ambassador, the Euphoria star is promoting an overnight face mask that promises to leave your skin glowing and hydrated.

In the ads, the Everyone But You star – who rocked a red dress with a plunging neckline at the People’s Choice Awards – looks stunning in a long pink turtleneck dress with long sleeves, a belted waist and a wide belt in the same color and full skirt.

She paired the dress with a pair of knee-high white open-toed boots and in several photos she held a pink flower.

‘When I first used this product, I had soft, glassy skin. It is a life-changing product. I thought, “Can I put this on my whole body?” Sydney shared E! News.

The Washington native was photographed standing at the brand’s counter in a store and posing in front of a wall covered with her face in the ads.

The K-Beauty brand partnered with Sweeney when she was already a big fan of the products, especially the overnight lip mask, which she also promoted.

‘One of my biggest beauty rules is to drink water all the time, so the Laneige Water Sleeping Mask really appeals to me. It’s like a full glass of water for my skin,” she said Hypebae last month.

‘It provides long-lasting, intense hydration – no matter how much sleep I get – and I really like the lightweight gel texture that never feels heavy or sticky.

‘And of course we have to talk about the Laneige Lip Sleeping Mask! It’s a cult classic for a reason and it’s all over my bedside table,” she continued.

“The technology in it provides intense hydration while you catch up on your beauty sleep (even though I haven’t slept that much lately),” she continued.

The new ad campaign photos come after the White Lotus actress hosted a cute and elaborate Galentine’s Day party for her girlfriends, captioning the post: “bows down to bros.”

In the photo series, Sydney wears a short, light pink dress with long sleeves and a large bow on the front of the chest.

She paired the two-piece with white tights and sky-high white platform shoes as she walked to the top of the table, decorated in pink and red.

Sydney also shared a photo of her looking like she was about to dive face first into a pie, while another photo showed her holding a heart-shaped pepperoni pizza.

She also posted several photos with her friends, who were all dressed festively for the party.

In another photo, a brunette woman laughs hysterically.

And in another, Sydney beams in close-up with a friend.

Later in the day, she was spotted leaving her hotel in New York City as she headed to NBC Studios, located in the heart of Manhattan, to rehearse for her Saturday Night Live hosting gig.

As she prepared to pick up her script, the bombshell turned heads in a brown leather jacket over a turtleneck and miniskirt.

She completed the chic ensemble with a pair of knee-high boots, glasses and black opaque tights.

For the occasion, she wore her blonde locks in loose waves, flowing down her back and shoulders.