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An Australian beauty brand has given an iconic Bondi Beach location a ‘glow up’ to create a range of hydrating supplements with an activation and a digital takeover.
Swiss beauty took over Bondi Icebergs and gave the famous pool a makeover to make its Glow rangea series of products aimed at improving skin hydration.
The Swiss Beauty Glow products include powders to be taken, gummies, supplements And a serumwhich contain nourishing ingredients such as hyaluronic acid and marine collagen to improve skin moisture.
And since we are in the middle of winter, with lower temperatures and heating taking a toll on many people’s skin, this is a good time to remind ourselves how important it is to pay attention to your skin’s hydration.
The famous pool was decorated with a ‘Dive Into Glow’ design and transformed into a cheerful place, where influencers could enjoy a day of wellness, with a fitness class and giveaways from the Swisse Glow range.
While the real action in Bondi caused a stir, a digital version of the scene was posted on social media, dividing Australians.
In the clever GCI video a large bottle is shown Swisse Beauty Collagen + Hyaluronic Acid Booster Supplements is seen sitting on the roof of this incredible location.
It falls into the pool, causes a splash and a sunny, bright dayclub appears.
One viewer said, “This is a real marketing girl.”
Another posted: ‘Wow that’s amazing.’
The famous pool was decorated with a ‘Dive Into Glow’ design and transformed into a cheerful sign, where influencers enjoyed a day of wellness
But one user said: ‘I thought this was real but panicked a bit.’
Someone else who didn’t seem to understand the digital concept said, “Hmm, more plastic in the ocean. Great.”
This isn’t the first time Swisse has been bold with its marketing. Earlier this year, the brand signed a contract with a social media duo. The inspired unemployed.
It wasn’t long before the famous duo decided that an office job wasn’t for them.
For more information about the Swisse Beauty Glow Range, click here.