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Vegemite fans are outraged by the brand’s new labels, with many claiming the adaptation to the iconic branding is making them want to leave the spread on the shelf.
On the new jars, the names of meals are plastered into the red diamond on the front of the jar, where the word “Vegemite” would usually appear.
But it seems jars of “bolognese,” “nachos,” and “Barty Parmy” have given little inspiration to some Vegemite fans who have posted their complaints on Reddit.
Vegemite fans are outraged by the brand’s new labels, with many claiming the adaptation to the iconic branding is making them want to shelve the spread.
“What happened to good old Vegemite?” one person complained and added a photo of the shelf displaying the rebranded jars.
And people responded quickly.
“I saw one such shelf and assumed they pointed out that Vegemite can be used in a variety of recipes. Indeed, my grandmother, the best cook ever, used to put it in her vegetable soup,” someone explains.
“When I needed Vegemite, only one of these labels was available. I surprised myself by finding it unpleasant; I really didn’t want to buy it,” they added.
“I’ve got the pizza. I have it at home, opened it. Not a pizza place. Just Vegemite,’ another grumbled.
‘I feel nauseous now. Not because of the purpose of each label, but to see them all together with the letters of different sizes,” wrote a third.
Others just rattled off other recipes that use the famous spread.
‘Also delicious if you make a family meat pie,’ said a home cook.
Whether it’s nachos, bolognese, pizza, stir-fry or pho, the new range from Mitey Meals has a scannable QR code on the side of the tub to inspire you to add the yeast extract spread across different dishes.
‘Yes, I learned from my in-laws to do it in fried rice. It also works well when sprinkled into a soup or sauce. I hesitated but did a little in a ragu but it added that bit of ‘something’ that you normally only get when you cook a ragu on low for hours,” said another.
Others applauded the move.
‘It’s nice to see that they finally understand how people use their product.’
Vegemite in Bolognese is a good size. It’s Australia’s anchovy,” added another.
Bega told FEMAIL that the labels are limited edition and there is great feedback from fans.
Called the ‘Mitey Meals range’, the labels feature a scannable QR code on the side of the tub to inspire you to add the yeast extract spread to various dishes.
While many are used to enjoying their Vegemite for breakfast on a slice of toast, there are a myriad of ways Aussies eat the spread
Depending on which recipe you want to taste, depends on which new container you buy in the supermarket.
“The Mitey Meals labels show how Vegemite can add a uniquely Aussie flavor to beloved recipes,” says Vegemite marketing manager Jess Hoare.
“We apologize in advance if adding Vegemite to meals was your well-kept secret ingredient.”
While many are used to enjoying their Vegemite for breakfast on a slice of toast, there are plenty of ways Aussies eat the spread.
Other options such as gravy, soup, scones, cheese puffs and chocolate truffles were considered by the new range but simply weren’t as popular as pizza and pho.
Other options such as gravy, soup, scones, cheese puffs and chocolate truffles were considered by the new range but simply weren’t as popular as pizza and pho.
In a Facebook poll conducted in August, the brand found that of all the creative ways to use vegemite in their meals, bolognese was the clear winner.
The majority (60 percent) of respondents said they liked using Vegemite in cooking, while the other 40 percent had never tried it but were eager to get started.
Vegemite enthusiasts shared some of their favorite ways to use the spread in the comments, including as a salty salad dressing.
Mitey Meals will be available in all major supermarkets in 150g, 380g and 560g jars, as well as 200g and 350g Squeezy products.