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Superdry boss denies plot to go private after fresh profit warning

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Superdry boss issues new profit warning but opposes the idea of ​​delisting the beleaguered company

Denial: Julian Dunkerton

Superdry’s boss filed a new profit warning yesterday, but opposed the idea of ​​delisting the beleaguered company.

Julian Dunkerton was reportedly in talks with private equity firms last month, considering a possible takeover that would take the fashion company off the London market.

But the tycoon rejected these suggestions yesterday, stating there were “no plans to do this at this time.”

Superdry cut its annual profit forecast after losses widened in the half, despite a strong Christmas shopping period.

The company now expects pre-tax profit to be ‘broadly break-even’ for the 12 months to April, compared to a previously forecast range of between £10m and £20m.

Superdry, popular among teens and best known for its Japanese-inspired graphics, told investors it was “very cautious about the potential for a soft spring” as inflationary pressures continue to weigh on consumers.

Shares crashed 17.7 percent to 122.8p.